Brand Tone

Approachable and Friendly, Educational and Informative, Passionate and Sincere, Community-Oriented, Playful and Positive

Brand Values

• •Natural and Holistic
• •Health and Wellness
• •Education and Awareness
• •Community Support and Collaboration
• •Sustainability and Earth-Friendliness
• •Handcrafted with Care
• •Empowerment

Best Practices

• •Always Lead with Natural & Gentle: Frame product benefits and brand messaging around the core values of natural ingredients and their gentle efficacy. Use words like "nourishing," "earth-derived," "pure," "handcrafted," and "holistic."
• •Embrace a Friendly, Conversational Style: Write as if you're talking to a friend who is curious about natural living. Use contractions, ask questions, and maintain a warm, approachable demeanor. Avoid overly technical jargon unless explaining an ingredient's benefit clearly.
• •Educate and Empower: Share knowledge willingly. Explain the "why" behind natural choices, the benefits of specific ingredients, or how to live a more holistic lifestyle. Position copy to help the customer feel informed and confident in their choices.
• •Highlight Community and Local Love: Regularly incorporate mentions of supporting local, Canadian-made, and the community aspect of the brand. This reinforces a key differentiator and appeals to customers who value this.
• •Keep it Positive and Uplifting: Focus on the joy and benefits of natural skincare and a healthy lifestyle. Even when addressing skin concerns, frame solutions in a hopeful and supportive way. Let the passion for natural well-being shine through.

Social Perception

Positive Customer Feedback, Supportive of Local Community, Trusted Source for Natural Products, Engaging and Approachable, Advocate for Healthy Living, Philanthropic

Copy Examples

• •Instagram Post: "Feed your skin the good stuff! ✨ Our handcrafted [Product Name] is packed with a loving blend of [Key Ingredient 1] and [Key Ingredient 2] to soothe, nourish, and let your natural radiance shine. Because your skin deserves the best Mother Nature has to offer. #PurdyNatural #NaturalSkincare #HandcraftedWithLove #ShopLocalLondon"
• •Facebook Ad: "Tired of mystery ingredients in your skincare? 😥 At Purdy Natural, we believe in transparency and the power of the earth. Discover our range of all-natural, Canadian-made goodies and join our community workshops to learn how to create your own! Healthy skin, happy you. Visit us at 111 Mount Pleasant Ave or shop online! #CleanBeauty #HolisticHealth #PurdyNaturalCommunity #SupportSmallBiz"
• •Product Description (Website): "Meet your new daily ritual: Our [Product Name]! Lovingly crafted in the Forest City, this [product type] is a pure blend of [mention key ingredients and their specific benefits, e.g., 'nourishing shea butter to deeply moisturize and calming lavender to soothe irritation']. We skip the harsh chemicals because we believe your body thrives on nature's goodness. Gentle enough for all skin types, powerful enough to make a difference. #EarthFriendly #MadeInCanada #HealthySkinJourney"
• •TikTok Video Caption: "Spotted: You, absolutely glowing after trying our new plastic-free makeup line! 😉🌿 Good for your skin, amazing for the planet. Come play with natural colours and find your new faves! #PurdyNatural #PlasticFree #CleanBeauty #ShopLocal #GRWM #WellnessTok"
• •Email Newsletter Snippet: "This week at Purdy Natural, we're celebrating the amazing local artisans we're proud to partner with! 💖 From handcrafted jewelry to delightful eco-wares, discover unique treasures that share our commitment to natural, mindful living. Plus, get a sneak peek at our upcoming DIY Body Butter workshop – empower yourself with natural skincare knowledge! #PurdyNaturalFamily #ShopCanadian #DIYSkincare #CommunityLove"