Brand Tone

warm, authentic, and nurturing

Brand Values

• •Natural and Organic Quality
• •Handcrafted & Small-Batch
• •Holistic Wellness
• •Authenticity and Community
• •Empowerment through Self-Care

Best Practices

• •Lead with Empathy and Understanding: Always address the customer's needs and feelings. Start with their pain points or desires (e.g., "Struggling to unwind?", "Sore muscles after a long day?") to show you understand their experience.
• •Tell Authentic Stories: Weave the brand's origin story and the personal experiences behind the products into your copy. Storytelling creates a stronger emotional connection than simply listing product features.
• •Use Warm and Nurturing Language: Employ words that evoke comfort, care, and support (e.g., "soothe," "nourish," "embrace," "gentle"). Address the customer directly and personally, as a trusted friend would.
• •Highlight the "Why" Behind the "What": Instead of just saying a product is "organic," explain why that mattersit's "self-care you can feel good about, inside and out." Connect the ingredients and processes back to the core values of purity, quality, and well-being.
• •Maintain a Consistent Call to "Be Good to Yourself": End your copy with encouraging and empowering messages that reinforce the brand's central mission. This tagline acts as a consistent thread that ties all communication back to the core purpose of Pura Vida Chicas.

Social Perception

Pura Vida Chicas is perceived as a trustworthy, genuine, and high-quality brand. Customers view it as a go-to source for natural self-care, praising product effectiveness and the brand's authentic, relatable image as a women-led small business.

Copy Examples

• •End your day on a cloud of comfort. Our hand-whipped Magnesium Body Butter melts into your skin, soothing tired muscles and quieting your mind for a truly restful night's sleep. Made with pure Zechstein magnesium and organic oils, it's the nightly ritual your body has been craving. Be good to yourself. #PuraVidaChicas #MagnesiumButter #SleepWell
• •Your pocket-sized peace of mind. Whether it's a moment of calm before a big meeting or a touch of serenity during a hectic day, our organic Aromatherapy Rollers are here for you. Find your balance, naturally. #PuraVidaChicas #Aromatherapy #NaturalWellness
• •Subject: A handcrafted hello from our kitchen to yours. Welcome to the Pura Vida Chicas family! We believe that self-care is a journey, not a destination. It started in our own kitchen, searching for a natural way to find relief and relaxation. Today, we handcraft each product in small batches, hoping to bring that same sense of well-being to you. Discover the story behind our passion and find your new favorite self-care companion. #BeGoodToYourself
• •Wash away the day's worries. Immerse yourself in a warm bath infused with our signature blend of mineral-rich salts and calming organic botanicals. Our Soothing Bath Soak is more than just a cleanser; its an invitation to slow down, breathe deeply, and reconnect with yourself. Handcrafted with love, for your moments of peace.
• •From one woman's search for natural relief to a community dedicated to wellness. ✨ At Pura Vida Chicas, we're a small, women-owned business handcrafting organic self-care products that truly make a difference. Join us on the journey to living the pure life. #WomenOwned #NaturalSelfCare #PuraVida