Brand Tone

Informative & Educational, Health-Conscious & Caring, Professional & Trustworthy, Reassuring, Slightly Technical but Accessible

Brand Values

• •Purity
• •Health & Well-being
• •Quality & Reliability
• •Customer Satisfaction
• •Innovation
• •Trust

Best Practices

• •Use Trust-Building Language: Emphasize quality materials, engineering, reliability, and the company's experience and passion.
• •Be Reassuring and Supportive: Address potential customer concerns about water/air quality proactively, positioning Purater as a solution that provides peace of mind.
• •Highlight health and lifestyle benefits alongside technical specifications.
• •Maintain an informative and educational tone, explaining the benefits of pure water and air.
• •Focus on well-being, optimal health, and peace of mind in your messaging.

Social Perception

Aim to project an image of a reliable and innovative brand that prioritizes customer health and well-being. Address concerns about product reliability and customer service proactively. Differentiate from unrelated entities with similar names.

Copy Examples

• •Purity in Every Drop & Breath.
• •Our mission is to empower individuals and families to achieve optimal health and well-being by providing access to the purest water and air.
• •Crafted with premium stainless steel and borosilicate glass, our Waterlovers MKII distiller is built for lasting performance and absolute purity.
• •Purater was born from a personal commitment to clean water and air.
• •With features like anti-boil dry sensors and energy-efficient operation, enjoying the purest water has never been easier or safer.