Brand Tone

Creative and Passionate, Casual and Approachable, Youthful and Relevant, Customer-Centric

Brand Values

• •Self-Expression and Individuality
• •Quality Craftsmanship
• •Personalization
• •Community

Best Practices

• •Lead with "Your": Always frame the narrative around the customer. Use phrases like "Your Design," "Your Hoodie," and "Bring Your Vision to Life" to reinforce the brand's core value of personalization.
• •Spotlight the Craft: Use copy to highlight the quality of the work. Mention "detailed embroidery," "premium threads," and "durable craftsmanship" to build confidence and justify the product's value beyond the design itself.
• •Encourage and Share User Stories: Actively ask customers for the story behind their design and share it (with permission). This turns a product post into compelling content and strengthens the sense of community.
• •Stay Fluent in Pop Culture: The brand's relevance depends on its connection to niche interests. The copy should reflect this by using names, quotes, and references from popular anime, games, and music that resonate with the target audience.
• •Maintain an Authentic, Casual Voice: The tone should remain approachable and genuine. Avoid overly polished or corporate language. The copy should feel like it’s written by a passionate creator who is excited to collaborate, mirroring the brand's name and identity.

Social Perception

Go-To for Unique Gifts, Creative Collaborator, Niche Specialist

Copy Examples

• •From screen to thread. We brought this epic moment to life with detailed embroidery on our premium black hoodie. Got a character you’re obsessed with? Send us a DM. Let’s make it wearable.
• •Pura Madre was born from a simple belief: what you wear should be as unique as you are. We’re not about mass-produced fashion. We’re about passion, precision, and personality, stitched into every piece. Your vision is our blueprint.
• •Your inside jokes, your favorite pet, your team's logo—immortalized. This week, all custom embroidered hats ship free. It’s the perfect time to create something truly one-of-a-kind. Tag a friend who needs to see this.
• •This is why we do what we do. Seeing your ideas out in the world is our biggest inspiration. Thanks to everyone who has trusted us with their vision! Keep sharing your pics and tagging us for a chance to be featured.
• •Stop Searching. Start Creating. Pura Madre offers premium custom embroidery for your unique style. Your Idea. Our Craft. Wear it Proud.