Brand Tone

calm, informative, and trustworthy

Brand Values

• •Natural Wellness
• •Innovation and Practicality
• •Safety and Quality
• •Problem-Solving

Best Practices

• •Lead with the Benefit, Not the Feature: Instead of saying "Our inhaler contains eucalyptus," write "Find instant relief from congestion with the cooling, clarifying power of eucalyptus."
• •Maintain a Reassuring & Calm Tone: Use words that evoke wellness and safety, such as "gentle," "soothing," "balance," "natural," and "clarity." Avoid high-pressure sales tactics.
• •Consistently Reinforce Trust Signals: Regularly include key value propositions like "100% Natural," "Drug-Free," "Made in the USA," and "Patented Design" in your copy to build credibility.
• •Use Sensory and Evocative Language: Describe the experience. Instead of "smells good," use phrases like "a crisp, invigorating wave of peppermint" or "a warm, floral embrace of calming lavender."
• •Educate to Empower: Create content that explains the science or traditional uses of your essential oil blends. This positions Pur-Air-Fy as a knowledgeable authority and helps customers make informed choices.

Social Perception

Based on available information, the perception among its user base is positive. Customers value the product for its comfort and effectiveness. However, the lack of an active social media presence and recent media mentions for over two years creates an external perception that the brand may be dormant or has ceased active marketing. This significantly limits its reach and ability to attract new customers, confining its reputation to a small circle of past purchasers.

Copy Examples

• •Silence the noise. Inhale clarity. Our FOCUS inhaler, with a natural blend of peppermint and rosemary, is your pocket-sized tool for concentration. Achieve a drug-free state of flow, one breath at a time.
• •Leave the day behind you. The soothing lavender and chamomile in our DREAM inhaler offer a gentle, natural path to deeper, more restorative sleep. Your nightly ritual for tranquility awaits.
• •Subject: Stressed? Congested? Your 100% Natural Relief is Here.
• •Experience the benefits of aromatherapy without compromise. Our patented intranasal design delivers therapeutic essential oils directly, while ensuring the oils never touch your skin. Comfortable, reusable, and made in the USA for your peace of mind.
• •Don't let allergy season cloud your day. The cooling menthol and eucalyptus in our BREATHE inhaler provide an instant, refreshing wave of relief. Breathe clearer and live fully, naturally.