Brand Tone

friendly, playful, and caring

Brand Values

• •Pet Pampering/Well-being
• •Quality and Style
• •Customer Engagement
• •Speedy Service

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key personality traits (e.g., playful, caring, helpful), preferred vocabulary (and words to avoid), and a general "do and don't" list for communication.
• •Use "Pet-Parent" Language: Address the audience as loving pet owners. Use terms like "furry best friend," "loyal companion," "pampered pup," which resonate with people who see their pets as family.
• •Incorporate Visual Storytelling: Continue using high-quality photos and videos of pets (like Berry) enjoying the products. This visually reinforces the brand's playful and caring nature.
• •Engage Authentically: Respond to comments and messages in a friendly and approachable manner. Continue initiatives like "#askpupsanditchy" to foster a sense of community and helpfulness.
• •Maintain Consistency Across Platforms: Ensure that the tone used on the website, Instagram, Facebook, TikTok, and any other communication channels is aligned. While the style might vary slightly to suit the platform (e.g., more emojis on TikTok), the core personality should remain consistent.

Social Perception

a small but active follower base, with likes and some comments on their posts. The tone of interactions seems positive within their community.

Copy Examples

• •Instagram Post (Showcasing a new bandana): "Tails will be wagging! 🐾 Berry is rocking our new [Pattern Name] bandana, and doesn't she look adorable? Spoil your furry best friend with a touch of style and a whole lot of love. Shop the look via the link in bio! #pupsanditchy #dogfashion #pamperedpup"
• •Facebook Ad (Promoting a sale): "Treat your pup (and yourself!) 🐶💖 Our [Product Name] is now on sale! Because a happy pet means a happy you. Don't miss out on giving your loyal companion the pampering they deserve. Shop now: [Link] #PupsAndItchyDeals #DogAccessories #SpoilYourPet"
• •TikTok Video Caption (Behind the scenes packing an order): "Another happy package heading out! 💌 We love knowing our Pups & Itchy goodies are making tails wag across the country. Order yours today and get it shipped in 2 days! 😉 #pupsanditchy #doglovers #petaccessories #fastshipping"
• •Website Product Description (for a "Multibag"): "Outings with your four-legged friend just got an upgrade! Our [Product Name] Multibag is perfect for stashing treats, toys, and all your essentials. Stylish, practical, and made with love – because every adventure with your pup should be special. ✨ #PamperYourPet #DogGear #PupsAndItchy"
• •Email Newsletter Snippet (Announcing new arrivals): "Get ready to unleash some serious cuteness! 😍 Our new collection of [Product Category, e.g., vibrant bandanas] has just landed at Pups & Itchy. Designed to make your furry friend the talk of the park! Explore the new arrivals and pamper your pet today! [Link]"