Brand Tone

Friendly, Passionate, and Community-Oriented

Brand Values

• •Passion for Dogs
• •Quality and Curation
• •Customer-Centric Service
• •Community
• •Trust and Reliability

Best Practices

• •Always Write from a Dog Lover's Perspective: Use "we" to refer to the Puppy Village team (including Storm and Skye). Address the customer as a fellow "baasje" or dog parent. This maintains the personal, community feel.
• •Incorporate the Founders' Story: Periodically reference Frederik, Stefan, Storm, and Skye. For example, "This is Storm's current favorite nap spot!" This reinforces the brand's authentic origin and the "tested and approved" value.
• •Use Enthusiastic and Positive Language: Employ words like "wag-worthy," "pawsitively," "happy," "fun," and "adventure." The copy should reflect the joy and excitement of owning a dog.
• •Encourage and Feature User-Generated Content (UGC): Actively ask customers to share photos using a specific hashtag. When featuring them, always tag and celebrate the dog and owner, strengthening the community bond.
• •Balance Playfulness with Professionalism: While the tone is friendly, ensure all copy is clear, professional, and provides all necessary information regarding products, shipping, and returns. This builds trust and reinforces the brand's reliability.

Social Perception

The social perception of Puppy Village.nl is exceptionally positive. Customers view the brand as reliable, trustworthy, and a go-to source for high-quality, fun dog products. The personal touch of the founders' story resonates well with customers, making the brand feel more authentic and less corporate, leading to a strong and loyal customer base.

Copy Examples

• •New toy alert! 삑삑 Approved by our head testers, Storm and Skye, this new squeaky friend from [Brand] is guaranteed to make tails wag. Ready for endless fun? Tap to shop and make your pup's day! #PuppyVillage #DogToys #HappyDog
• •Bringing a new puppy home? Congratulations! From the tastiest training treats to the toughest chew toys, our New Puppy Surprise Box is packed with everything you need to start your adventure together. Customize it for your little one today! 🐾
• •A special treat for a good boy (and his human!) 💌
• •Rainy day adventures are the best adventures! 🌧️ Shop our collection of cozy sweaters and waterproof gear to keep your best friend warm and dry, no matter the weather.
• •Pure, delicious, and drool-worthy. These single-ingredient salmon bites are packed with Omega-3s for a shiny coat and a happy heart. Because we believe your best friend deserves the best. No additives, no nonsense—just pure, tasty goodness.