Brand Tone

friendly, playful, and heartwarming

Brand Values

• •Customer-centricity
• •Quality and Craftsmanship
• •Emotional Connection
• •Accessibility and Simplicity

Best Practices

• •Emphasize the Human-Pet Bond: Always circle back to the emotional connection. Use language that celebrates pets as family members and highlights the joy they bring.
• •Maintain a Playful and Accessible Tone: Avoid overly formal or technical language. Keep the copy light, engaging, and easy to understand, reflecting the fun nature of the products.
• •Leverage User-Generated Content: Encourage customers to share their stories and photos. Featuring them in your copy not only provides social proof but also reinforces the brand's community feel.
• •Highlight the Satisfaction Guarantee: Consistently mention the risk-free aspect of the purchase to build trust and overcome potential customer hesitation.
• •Use Storytelling: Instead of just describing the products, tell the stories behind them. Share anecdotes (real or illustrative) about the pets and owners, creating a more engaging and relatable narrative.

Social Perception

The brand is perceived as a go-to for unique and personalized gifts for pet lovers, seen as fun, creative, and dedicated to celebrating pets as cherished family members.

Copy Examples

• •Your pet is already the king or queen of your heart. Now, make it official! 👑 Transform a favorite photo of your furry friend into a timeless piece of art. With our 100% satisfaction guarantee, you're sure to get a portrait that you'll treasure forever. Click to create your masterpiece!
• •Introducing our new 'Watercolor Whimsy' portraits! 🎨 Give your beloved pet a dreamy, artistic makeover that captures their gentle spirit. Swipe to see some of our latest creations and imagine your furry darling as a work of art. #PuppyPrints #PetPortraits #Watercolor
• •We noticed you haven't treated your furry friend to a new portrait in a while! As a member of the PuppyPrints family, we're offering you an exclusive 20% off your next order. It's the perfect time to celebrate another year with your best friend or create a heartfelt gift for a fellow pet lover. Use code: FAMILY20
• •The most memorable gifts are personal. This holiday season, give the gift of a custom pet portrait and watch their faces light up. Order by [Date] to ensure delivery by Christmas. The perfect present for the pet lover in your life is just a click away!
• •More than just a picture, it's a feeling. A pet's love is a special kind of magic, and our portraits are here to capture it. Each one tells a story of a cherished bond, a lasting tribute to a loyal companion. Discover how we help you celebrate the immeasurable joy your pet brings to your life. #LastingMemories #PetLove