Brand Tone

Caring and Comfort-Focused, Fashionable and Stylish, Friendly and Approachable, Quality-Conscious and Trustworthy

Brand Values

• •Animal Well-being
• •Quality and Design Excellence
• •Customer Satisfaction
• •Innovation
• •Joyful Pet-Owner Relationship

Best Practices

• •Prioritize Pet Well-being in Language: Always use words that convey gentleness, safety, and comfort (e.g., "soft," "gentle," "secure," "cozy," "no-pull," "breathable"). Emphasize how the products benefit the dog's experience.
• •Highlight Style with Confidence, Not Arrogance: Showcase the fashion aspect with terms like "stylish," "chic," "latest trends," "fashion-forward," "beautiful designs," but always tie it back to the pet's happiness or the owner's pride in their pet.
• •Be Warm, Friendly, and Inclusive: Use an inviting and helpful tone. Address the pet owner directly ("your best friend," "your furry companion"). Encourage interaction and build a community feel, especially on social media.
• •Reinforce Quality and Trust: Subtly weave in mentions of high-quality materials, durability, and the brand's reputation (e.g., "premium mesh," "built to last," "trusted by pet lovers").
• •Maintain Visual and Textual Cohesion: Ensure that the imagery used (happy, comfortable dogs in stylish gear) aligns with the positive, caring, and fashionable tone of the copy. Use consistent terminology across all platforms.

Social Perception

Positive and Trusted, Go-To for Small to Medium Breeds, Fashion-Forward, Reliable

Copy Examples

• •Headline: "Style Meets Comfort: Give Your Best Friend the Puppia Hug." Body: "Explore our latest collection of breathable, soft-as-a-cloud harnesses and apparel. Because every walk should be a joyous adventure, wrapped in style and complete safety. Discover the Puppia difference at puppia.es." Call to Action: Shop Now
• •Headline: "Happy Walks Start Here. Safe Necks Guaranteed." Body: "Tired of harnesses that pull and chafe? Puppia’s vet-recommended designs prioritize your dog’s comfort and well-being, ensuring every outing is a pleasure, not a pain. Find the perfect fit for your furry companion." Call to Action: Explore Harnesses
• •Headline: "Unleash Their Personality! Fashion Forward, Comfort First." Body: "From playful patterns to chic solids, Puppia Ibérica brings you the cutest and highest quality accessories for your stylish pup. Let them strut their stuff with confidence and comfort. #PuppiaSpainStyle" Call to Action: Discover New Arrivals
• •Headline: "Quality That Lasts, Style That Wags." Body: "Invest in your dog’s happiness with Puppia’s durable and beautifully designed gear. Made with premium materials for countless adventures together. See why dog lovers worldwide trust Puppia." Call to Action: Visit puppia.es
• •Headline: "Your Pup’s Utopia: Softness, Safety, and Unbeatable Style." Body: "At Puppia Ibérica, we believe every dog deserves the best. Our carefully curated collections from Puppia ensure your beloved pet enjoys ultimate comfort without compromising on head-turning style. What will their next favorite outfit be?" Call to Action: Browse Collections