Brand Tone

A blend of professional craftsmanship and playful creativity, often humorous, witty, and approachable.

Brand Values

• •Artisanship and Quality
• •Creativity and Imagination
• •Collaboration and Expertise
• •Passion for Puppetry

Best Practices

• •Balance Professionalism with Playfulness: While the website should maintain a more professional tone to attract high-value clients, social media is an excellent space to let the brand's witty and playful personality shine.
• •Highlight the Craft: Consistently emphasize the quality of materials, the skill involved in the creation process, and the durability of the final product. Use terms like "handcrafted," "expertly designed," and "performance-ready."
• •Show, Don't Just Tell: Use high-quality photos and videos to showcase the puppets in action. Customer testimonials and clips from performances they've worked on are powerful tools.
• •Engage with the Community: Ask questions in social media posts to encourage interaction. Respond to comments and messages to foster a sense of community around the brand.
• •Use Consistent Hashtags: Employ a mix of general and brand-specific hashtags to increase visibility. Consistently using tags like #PuppetMechanics, #CustomPuppets, and #PuppetDesign will help build brand recognition.

Social Perception

Largely positive, focusing on professionalism and high-quality work; seen as skilled artisans delivering excellent products and expertise, also perceived as a fun and approachable brand.

Copy Examples

• •From a simple sketch to a stage-ready star! ✨ We loved bringing this feathery friend to life with custom-dyed fabrics and a whole lot of personality. What story would you tell with him? #PuppetMechanics #CustomPuppet #CharacterDesign
• •Your vision, brought to life. Our team of expert puppet designers and builders crafts stunning, performance-ready characters for stage and screen. Let's build your next star. Get a quote today. #Puppetry #LivePerformance #FilmProduction
• •Ready for your close-up? Whether you need a look-a-like puppet for a special gift or a full cast for your next production, Puppet Mechanics has you covered. Explore our custom puppet options and let's start creating! #PuppetBuilders #CreativeGifts
• •It’s all fun and games until someone needs an extra pair of googly eyes. 😉 A little peek into the organized chaos of our workshop where the magic happens. #PuppetWorkshop #BehindTheScenes #Craftsmanship
• •Staging 'Avenue Q'? Don't get your wires crossed! From puppet construction to performer training, our team has the expertise to make your production a showstopper. Contact us to learn more about our 'Avenue Q' packages. #AvenueQ #MusicalTheatre #PuppetDirection