Brand Tone

Personal & Sentimental, Unique & Creative, Approachable & Engaging, Direct & Informative

Brand Values

• •Personalization
• •Emotional Connection
• •Uniqueness
• •Quality & Craftsmanship (aspired)
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's personality traits (e.g., heartfelt, creative, unique), target audience, and key messaging points. Include a list of "do's and don'ts" for language and style.
• •Prioritize "You" and Emotion: Focus copy on the customer and the emotional benefit or connection the jewelry provides (e.g., "Keep *your* loved one close," "A gift *you'll* treasure"). Use words that evoke sentiment and personal significance.
• •Highlight Uniqueness and Personalization: Consistently emphasize what makes Pupilsy different – the ability to create a truly one-of-a-kind piece from a personal photo. Use terms like "custom," "personalized," "bespoke," "your own."
• •Be Authentic and Transparent: While maintaining a positive and sentimental tone, be honest about product materials and care, as seen in their "Jewelry Care" section. This builds trust, especially with a product that has a handmade and delicate nature.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, product descriptions, social media, email marketing, and customer service interactions is aligned. For example, if TikTok is playful and engaging, ensure the website still feels personal and heartfelt, even if slightly more formal.

Social Perception

Positive & Intrigued, Appreciative of Personalization, Some Concerns, Novelty Seekers

Copy Examples

• •Homepage Banner: "Wear Your Connection. Turn a beloved eye into a timeless treasure. Pupilsy Jewelry – Uniquely Yours."
• •Product Description (Necklace): "Keep them close to your heart, always. Our Custom Eye Necklace captures the unique window to the soul you cherish most. Simply upload a photo, and we'll craft a beautiful, personalized piece that tells your story. The perfect heartfelt gift for yourself or someone special."
• •Social Media Post (TikTok/Instagram): (Video showing a close-up of an eye transforming into a necklace pendant) "Their gaze, your jewel. ✨ Imagine carrying that special sparkle with you. Create your own Pupilsy eye jewelry today! #PupilsyJewelry #EyeJewelry #PersonalizedGift #UniqueJewelry #MadeWithLove"
• •Email Subject Line (for a promotion): "A Gift as Unique as Their Eyes | Pupilsy Jewelry"
• •About Us Snippet: "At Pupilsy, we believe jewelry should be more than just an accessory – it should be a reflection of what’s most precious. We specialize in crafting exquisite, personalized pieces that capture the unique beauty of an eye, creating a tangible connection to the moments and people you hold dear."