Brand Tone

Educational, Professional, and Encouraging

Brand Values

• •Health & Wellness
• •Expertise & Credibility
• •Quality & Natural Ingredients
• •Convenience
• •Integral Well-being

Best Practices

• •Lead with Expertise
• •Focus on "Feel-Good" Benefits, Not Just Ingredients
• •Maintain a Consistent, Encouraging Tone
• •Emphasize Freshness and Quality
• •Use Clear Calls to Action (CTA)

Social Perception

Largely positive, seen as a reliable option for healthy, fresh meals. The association with Dra. Noviello enhances its reputation, casting it as a more serious and legitimate health-focused establishment and a trustworthy partner in achieving a healthier lifestyle.

Copy Examples

• •Fuel your potential, one bite at a time. Our new 'Vitality Verde' salad isn't just a meal; it's a promise to your body. Packed with crisp greens, lean protein, and a drizzle of our signature cilantro-lime dressing, it's the delicious decision your day deserves. Order now on Uber Eats and taste the difference expertise makes. #Puntosano #ComidaSaludable #WellnessDelivered #NutricionConsciente
• •Your schedule is packed. Your lunch doesn't have to be complicated. Puntosano delivers professionally-crafted, nutritious meals right to your office. Skip the stress and the search for healthy options. We bring wellness to you. Click to view our menu on Uber Eats! #HealthyEating #PuntosanoCDMX #CorporateWellness
• •Did you know that the secret to better focus and a healthier heart might already be in your kitchen? In this segment, Dra. Mónica Noviello breaks down the powerful benefits of Omega-3 fatty acids. At Puntosano, we don't just cook; we apply nutritional science to every dish. Try our grilled salmon bowl to get your delicious dose of wellness. #ExpertAdvice #NutritionTips #HealthyHabits
• •How do you power your morning? ⚡️
• •Wellness Wednesday: Get 15% Off All Salads! Make midweek magnificent. Every Wednesday, enjoy 15% off any of our expertly-designed salads. Each one is crafted with the freshest ingredients to nourish your body and delight the taste buds. Your healthy habit just got easier. #Puntosano #Offer #HealthyDeals