Brand Tone

Friendly, Playful, and Normalizing

Brand Values

• •Pleasure and Empowerment
• •Discretion and Trust
• •Accessibility
• •Education

Best Practices

• •Use "You" and "Your": Always address the customer directly. This creates a personal connection and makes the copy feel like a one-on-one conversation.
• •Focus on Benefits, Not Just Features: Instead of just listing what a product is (e.g., "10 vibration modes"), describe what it does for the customer (e.g., "Explore 10 ways to discover your pleasure").
• •Embrace Positive and Empowering Language: Use words like "discover," "explore," "empower," "enjoy," and "celebrate." Avoid clinical or overly technical jargon. Frame sexuality as a healthy, joyful part of life.
• •Maintain a Sense of Humor and Fun: Incorporate witty remarks, playful emojis (✨, 😉, 🔥), and relatable humor. This makes the brand more approachable and memorable.
• •Be Explicit About Discretion: Regularly mention "discreet shipping" or "private packaging" in your copy, especially near calls-to-action. This reassures customers and removes a major purchasing barrier.

Social Perception

The public perception of puntogsexshop.com.mx is positive among its target audience, viewing it as a reliable and fun source for adult products. The general public's perception is neutral to private, as the brand focuses on a sex-positive and inclusive message, making people feel that using these products is normal and healthy.

Copy Examples

• •Meet your new best friend for Tuesday nights (and every other night). 😉✨ Our new vibrator has arrived to turn your 'me-time' into 'wow-time'. Ready to play? Link in bio to discover more! #JugueteNuevo #PlacerSinCulpa #PuntoG
• •Date night looking a little too predictable? Let's add a spark. 🔥 From massage oils to toys made for two, we have everything you need to reconnect and rediscover each other. Because pleasure is better when shared. #NocheDePareja #JuguetesParaDos #Complicidad
• •Your satisfaction is our mission. Explore a world of sensations with free & discreet shipping on all orders over $XX. Your secret is safe with us. #SexualWellness #SelfLove #DiscreetShipping
• •Subject: Curious about...? We've got answers! | Ever wondered how to choose the perfect lubricant? Or what makes our best-selling wand so magical? Our new blog post breaks it all down. Let's learn, explore, and have fun together! #EducacionSexual #Descubre #PuntoGTips
• •(Video shows a box being discreetly packaged) Text on screen: "What they think is in the box vs. What's actually in the box." (Cut to a fun, animated explosion of glitter and confetti representing pleasure). Caption: "Happiness delivered right to your door. Totally discreet, totally fun. 😉 #Unboxing #SecretToy #Felicidad"