Brand Tone

bold, expressive, vibrant, and rebellious. It's also fun, creative, and empowering, encouraging individuality and self-expression.

Brand Values

• •Self-Expression and Individuality
• •Creativity and Fearlessness
• •Quality and Vibrancy
• •Cruelty-Free and Vegan
• •Accessibility (Affordability)
• •Hair Health/Conditioning
• •Inclusivity and Diversity
• •Innovation

Best Practices

• •Embrace Bold & Energetic Language: Use strong verbs, vivid adjectives, and an enthusiastic voice. Avoid passive or overly corporate-speak. Think "electrifying," "fearless," "masterpiece."
• •Champion Individuality: Frame messaging around self-expression, uniqueness, and the courage to stand out. Use phrases like "your rules," "your statement."
• •Incorporate a Hint of Rebellion: Acknowledge the brand's punk roots with a slightly edgy, non-conformist attitude. "Say goodbye to being BASIC!"
• •Highlight Key Values: Regularly weave in mentions of vegan, cruelty-free, conditioning, and high-quality aspects within the expressive copy.
• •Engage with a Call to (Creative) Action: Encourage experimentation and sharing. Use direct calls like "Go dye!", "Show 'em your inner spark," or ask questions that prompt engagement.

Social Perception

Customers widely perceive Punky Colour as a brand for achieving bright, unconventional hair colors. Users feel the brand empowers them to showcase their personality and creativity through hair color. Many users appreciate the color payoff and conditioning aspects relative to the price, seeing it as a good value.

Copy Examples

• •Stop dreaming in pastel. Live in Punky. Your boldest life starts at the roots.
• •Bored? Never. Basic? Not a chance. Unleash your Punky alter-ego and let your hair scream.
• •Vegan, vibrant, and viciously you. Punky Colour: Dare to dye, condition with care.
• •From London punk to your personal playground. Grab your shade, ignite your style. #PunkyHairColour
• •Life’s too short for one hair color. Mix it, match it, make it Punky. What masterpiece will you create today?