Brand Tone

inspirational, confident, and edgy, blending rebellious "punk" spirit with polished "primadonna" self-assurance. Motivational, direct, and uses modern slang.

Brand Values

• •Self-Expression
• •Confidence
• •Creativity
• •Quality

Best Practices

• •Embrace the Duality: Always balance the "punk" (rebellious, edgy, non-conforming) with the "primadonna" (confident, polished, self-assured). This creates a unique and ownable voice.
• •Lead with Empowerment: Frame your messaging around self-expression and confidence. Your products are not just for styling; they are tools for the customer to build their identity.
• •Stay Visually Consistent: Use a mix of high-quality product shots with more gritty, user-generated-style content to reflect the brand's dual nature.
• •Engage with Your Community's Language: Use language and cultural references that resonate with the punk and alternative scenes, but keep it authentic and not forced.
• •Tell Stories, Don't Just Sell Products: Feature individuals who embody the brand's values. Share their stories of self-expression and how they use style to navigate their world.

Social Perception

A relatively new brand targeting young men (16-25) interested in alternative rock and pop-punk, seeking individuality and self-expression. Perceived as active on social media, appealing to both rebellious and meticulously styled aesthetics, and in early stages of community building.

Copy Examples

• •Your style is your statement. Make it loud. Our Cream Pomade gives you the hold to create and the freedom to reshape. #PunksAndPrimadonnas #HairRebellion
• •Dress the part. From the stage to the street, our new collection is your uniform for self-expression. Shop now and own your look.
• •Look Good, Feel Good, Play Good. It's a Vibe.
• •More than just a tee, it's a piece of your identity. Wear your punk spirit or your primadonna confidence. Or both. We don't make the rules. You do.
• •One pomade. Endless ways to be you. How do you rock your look? #StyleYourStory #PunksAndPrimadonnas