Brand Tone

Authentic, Passionate, Rebellious/Edgy, Inclusive & Supportive, Direct & Unapologetic, Community-Focused

Brand Values

• •Acceptance & Inclusion
• •Empowerment
• •Authenticity
• •Community
• •Advocacy
• •Individuality

Best Practices

• •Stay True to the Roots: Always infuse the rebellious, non-conformist spirit of punk into the copy. Use direct, strong language. Avoid overly corporate or "fluffy" wording.
• •Emphasize Authenticity & Lived Experience: Share real stories (with permission) and highlight the genuine connection between the punk scene's values of acceptance for outsiders and the experiences of many autistic individuals.
• •Focus on "Acceptance" and "Empowerment," Not Just "Awareness": This is a key differentiator. The language should be active and empowering, reflecting the desire for tangible change and support.
• •Maintain Visual & Verbal Consistency: Ensure the edgy, DIY aesthetic of punk is reflected in the language. This can include using specific slang (authentically), a direct tone, and a sense of urgency or passion. The visual branding is strong; the copy must match.
• •Foster Community & Dialogue: Use inclusive language ("we," "us," "our community"). Encourage interaction and sharing. Position the brand as a unifying force that brings people together for a common, positive cause.

Social Perception

Positive & Respected, Unique & Necessary, Grassroots & Sincere, Supportive of Autistic Voices, Cool & Edgy

Copy Examples

• •Headline: Don't Just Be Aware. Be Accepting. Body: Tired of the same old puzzle pieces? We are too. Punks for Autism brings the noise for real acceptance and inclusion. Grab some gear, support the cause, and show the world that different is not less. 100% of profits fuel autism support. Call to Action: Shop Now & Rock for Acceptance.
• •Headline: This Ain't Your Grandma's Autism Merch. (Unless she's really cool). Body: We're Punks for Autism. We make gear for those who march to their own beat. For the rebels, the misfits, and everyone who believes in a world that celebrates neurodiversity. Every purchase helps fund vital resources for the autistic community. Call to Action: Join the Uprising. Get Your Merch.
• •Headline: Unity. Acceptance. Punk Rock. Body: Punks for Autism: where the power of punk meets the heart of the autism community. We're building bridges, smashing stereotypes, and funding change, one awesome tee at a time. All proceeds directly support autistic individuals and their families. Call to Action: Stand With Us. Explore the Collection.
• •Headline: Actually Autistic Voices. Amplified by Punk. Body: We're committed to supporting #ActuallyAutistic individuals. Our gear helps fund organizations that empower and provide direct support. Wear your solidarity loud and proud. Call to Action: Support. Empower. Shop PFA.
• •Headline: More Than Merch. It's a Movement. Body: Punks for Autism isn't just about killer designs. It's about creating a community, fostering understanding, and fighting for a more inclusive world. Your support makes a real difference. Call to Action: Get Involved. Make Some Noise.