Tono de Marca

rebellious, expressive, dark, theatrical, romantic, empowering

Valores de Marca

• •Individuality and Self-Expression
• •Rebellion and Non-Conformity
• •Quality and Craftsmanship
• •Community

Mejores Prácticas

• •Embrace the Dichotomy: Consistently balance the themes of darkness and rebellion with romance and elegance. Use words that evoke both strength and beauty, such as 'fierce grace' or 'brutal elegance.'
• •Use Metaphorical Language: Frame clothing as more than just fabric. It's 'armor,' a 'declaration,' or a 'second skin.' This elevates the product and connects with the audience's desire for fashion to be meaningful.
• •Speak Directly to the Outsider: Use inclusive language that creates a sense of a special community ('our camp,' 'for those who'). Acknowledge and validate the feeling of being different from the mainstream.
• •Incorporate the Brand's Mantras: Weave in phrases like 'No depressed, never slavish' or 'Be your true self' into the copy to reinforce the brand's core philosophy and create a recognizable voice.
• •Highlight the 'Why,' Not Just the 'What': Instead of only describing a product's features (e.g., 'a black cotton dress'), focus on the feeling and identity it represents ('a dress for the modern-day sorceress'). This connects with the emotional drivers of the target audience.

Percepción Social

Perceived as a legitimate, high-quality, trusted, and respected brand within the alternative fashion market, known for unique designs and good material quality. It's a go-to for authentic gothic, punk, and steampunk attire that is both wearable and makes a statement.

Ejemplos de Copy

• •Unleash the storm within. Our new collection is forged for the untamed spirit, a symphony of rebellion and dark elegance. It’s not just clothing; it’s your armor for a world that dares to be mundane. #PunkRave #GothicStyle #AlternativeFashion #BeYourSelf
• •Drape yourself in midnight. This coat is more than a garment; it's a declaration. With its intricate lacing and dramatic silhouette, it whispers tales of forgotten castles and moonlit rebellions. Wear it and let the world know you are not one of the flock.
• •Your soundtrack has a uniform. For those who live by the raw energy of punk, our latest designs are a visceral expression of the 'no depressed, never slavish' spirit. This is clothing that roars back. Shop the rebellion.
• •Embrace the darkness, now at a price that beckons. For a limited time, answer the call of the unique and the bold. Your transformation awaits. Don't just follow trends—become a statement.
• •A fairy tale of your own making. Step into a world of enchanting rebellion with our Pyon Pyon collection. Where sweet meets subversive, and every detail tells a story of magical defiance.