Brand Tone

Welcoming and Inclusive, Community-Focused, Knowledgeable and Passionate, Friendly and Approachable, Slightly Nerdy/Geeky (in a positive way), Professional (in service)

Brand Values

• •Community
• •Inclusivity
• •Passion for Gaming
• •Customer Experience
• •Quality and Selection
• •Legitimacy and Trust

Best Practices

• •Prioritize 'You' over 'We': Focus on the customer's experience and benefits. Instead of 'We have great events,' try 'You'll find exciting events and a welcoming group of players.'
• •Use Inclusive Language: Avoid jargon where possible, or explain it briefly. Ensure messaging appeals to a broad audience, from beginners to experts, and reflects the store's welcoming stance.
• •Inject Enthusiasm (Authentically): Let genuine passion for gaming shine through. Use exclamation points judiciously but don't be afraid to sound excited about products and events.
• •Foster Interaction: Ask questions, encourage sharing, and respond to comments and messages in a friendly, helpful manner, reinforcing the community aspect.
• •Keep it Clear and Informative: While being friendly and welcoming, ensure all necessary details (dates, times, prices, game specifics) are communicated clearly and accurately. This builds trust and professionalism.

Social Perception

Positive Hub, Reliable Retailer, Community Builder, More than just a store, Supportive of diverse interests

Copy Examples

• •Your adventure awaits! Join our [Event Name] this [Day] at [Time]. Whether you're a seasoned pro or just curious, our friendly community is ready to welcome you. Grab a drink, roll some dice, and make new friends at PunkOuter Games!
• •Fresh loot drop! The latest [Game/Product Name] has hit our shelves. Our team's already buzzing about [Specific Feature/Mechanic] – come chat with us and discover your next favorite game!
• •Looking for your gaming home? PunkOuter Games offers a huge selection, a comfy play space, and a vibe that says 'everyone's welcome.' Come hang out, play a game, and be part of the fun!
• •Got extra cards or games? PunkOuter Games offers competitive prices for your collection! Visit our buylist online or stop by the store for a fair and transparent offer. Turn your old favorites into new adventures.
• •What game is hitting your table this week? Share your current obsessions in the comments! We love seeing what our amazing community is playing. #PunkOuterPlays #TabletopCommunity