Brand Tone

rebellious, edgy, bold, and individualistic

Brand Values

• •Individuality and Self-Expression: The core value is encouraging people to be themselves and wear what they like without fear of judgment.
• •Authenticity ("Originality"): The brand stresses being "original" and "real."
• •Freedom: "Punk culture is all about freedom of one own self."
• •Anti-Prejudice: They position punk clothing as a way to "fight the prejudice in the world."
• •Quality: They state they use 100% cotton and do not compromise on product quality.
• •High-Street Fashion with an Edge: They aim to bring "hardcore fashion cult into the main stream."

Best Practices

• •Embrace the Vernacular: Use language that resonates with the punk and alternative subcultures – words like "raw," "rebel," "unapologetic," "statement," "edge."
• •Short, Punchy Sentences: Reflect the direct and often aggressive nature of punk ethos with concise and impactful statements.
• •Focus on Individuality: Frame product descriptions and brand messages around self-expression and uniqueness.
• •Maintain a Confident, Slightly Defiant Stance: The copy should exude confidence and a subtle challenge to the status quo, aligning with the brand's anti-prejudice value.
• •Visual-Verbal Cohesion: Ensure that the tone of the copy is consistently reflected in the visual elements used in advertisements and social media, reinforcing the edgy and rebellious aesthetic.

Social Perception

a niche brand catering to individuals who identify with or are attracted to punk, gothic, and alternative fashion subcultures. They are seen as a provider of "down and dirty avenue trend" clothing. The brand positions itself as a statement against societal norms and a symbol of rebellion.

Copy Examples

• •Tired of blending in? Unleash your inner rebel. Shop Punk India. #BeRawBeReal
• •Conformity is a cage. Your style is the key. Unlock it with Punk India. #FreedomFashion
• •They stare. Let them. Our new collection is here to make noise. #PunkIndia #StreetCore
• •Don't just wear clothes. Wear your attitude. Punk India – Authenticity Never Fades. #OriginalThreads
• •Engineered for the outsiders, the rule-breakers, the unapologetically you. Discover the latest drops at Punk India. #PunkCulture