Brand Tone

Aspirational, Cultured, and Serene

Brand Values

• •Storytelling and Narrative
• •Craftsmanship and Heritage
• •Aesthetic Curation
• •Creativity and Self-Expression
• •Sustainability

Best Practices

• •Lead with the Narrative: Always frame products or services within a larger story.
• •Use Evocative, Sensory Language: Employ words that appeal to touch, sight, and emotion. Phrases like "earthy textures," "sun-drenched hues," "lived-in elegance," and "whispers of history" align perfectly with the established tone.
• •Maintain a Personal and Authored Voice: Write as if Punarvi herself is speaking. Use "I" in blogs and newsletters to reinforce the connection between the founder and the brand, making the communication feel authentic and direct.
• •Emphasize "Why" Over "What": Instead of simply describing an item's features (the "what"), focus on its origin, the reason for its creation, and the feeling it evokes (the "why"). This elevates the product from a mere object to a piece of art.
• •Ensure Visual and Textual Harmony: The copy must always match the serene, curated, and high-quality aesthetic of the visuals on the website and social media. The elegance of the imagery should be reflected in the elegance of the prose.

Social Perception

The PUNARVI brand is perceived as reputable and aspirational, largely due to the founder's background with high-fashion houses and features in prominent publications. It is seen as a niche and artistic brand, appealing to a sophisticated audience that values design, travel, and authentic creative expression. The 'Closet Punarvi' offshoot is viewed as community-focused, promoting sustainability and women's empowerment, despite some reported customer service inconsistencies.

Copy Examples

• •Image: A sunlit corner of a room with a vintage armchair, a hand-thrown ceramic vase, and lush green plants. Caption: More than a corner, it's a conversation. A dialogue between a vintage find from a Parisian flea market and the earthy textures of a pot thrown by hand in New Mexico. This is the language of home—a story told in light, texture, and memory. #PunarviHome #StorytellingThroughDesign #LivedInElegance
• •Headline: The Marrakech Collection Sub-headline: Where Ancient Artistry Meets Modern Form. Discover handcrafted pieces inspired by the vibrant soul of the Medina.
• •A Note from Punarvi: Finding Beauty in the Imperfect
• •Woven not just with thread, but with generations of technique. This organic cotton throw is the work of artisans from a small village in Rajasthan, where every pattern carries a piece of their heritage. Its weight is comforting, its texture is a gentle reminder of the hands that made it, and its story is now ready to become a part of yours.
• •Headline: Style That Tells a Story. Body: You believe in craftsmanship over conformity. In pieces that carry history and soul. At PUNARVI, we curate and create fashion and interiors for the discerning individual. Explore a world where every design has a narrative. #Punarvi #ArtisanalLiving #SustainableLuxury