Brand Tone

Caring, Educational, and Approachable

Brand Values

• •Sustainability & Eco-Consciousness
• •Child Safety & Well-being
• •Quality & Durability
• •Community Support
• •Education & Empowerment

Best Practices

• •Lead with the ‘Why’: Always connect product features to the core brand values. Instead of just saying a plate has "strong suction," say it "stays put for less mess and more happy family moments."
• •Speak Parent-to-Parent: Use a relatable, empathetic tone. Acknowledge the realities of parenting (the mess, the lack of sleep, the joy) to build a genuine connection with your audience.
• •Educate to Empower: Frame content as helpful advice rather than a hard sell. Create value through guides, tips, and checklists that empower parents to make confident, sustainable choices.
• •Use Inclusive Language: Foster the "Pumpkin Brown Family" feel by using words like "we," "our," and "your family." Ask questions and invite your audience to share their experiences to build a two-way conversation.
• •Keep it Simple and Positive: While the products solve problems, the overall tone should remain positive and uplifting. Use clear, simple language that is easy to understand for a busy parent scrolling on their phone. Focus on the positive impact of making sustainable choices.

Social Perception

Trusted Resource, Excellent Customer Service, Value for Money, Authentic and Passionate

Copy Examples

• •Spills, splashes, and smiles! Our silicone suction bowls are here to make mealtime a little less messy and a lot more fun. 100% food-grade silicone, dishwasher-safe, and tough enough for even the most enthusiastic eaters. Because parenting is an adventure, and you deserve the right gear. #PumpkinBrownEco #StressFreeWeaning #EcoParenting
• •Drowning in laundry from endless baby outfits? Our organic cotton basics are designed to be gentle on your baby's skin and durable enough to last through countless washes and playtimes. Make a sustainable choice that saves you time and money. Shop the collection now and get 10% off your first order. #SustainableBaby #OrganicCotton #BuiltToLast
• •The Evergreen Stacking Tree Inspire creativity and develop fine motor skills with our classic wooden stacking tree. Made from sustainably sourced beechwood and finished with non-toxic, water-based paints, this toy is as safe for your little one as it is for the planet. A timeless piece for any playroom, built for generations of imaginative play.
• •Subject: Your Ultimate Guide to a Plastic-Free Playtime 🧸
• •(Video shows a quick-cut sequence of folding a reusable nappy) On-screen text: "Reusable Nappy Hack: The Origami Fold for a leak-proof fit!" Caption: "New to cloth nappies? Try this fold! It’s a game-changer. What are your best tips? 👇 #ClothNappy #ReusableNappy #EcoHack #NewMumTips"