Brand Tone

friendly, approachable, honest, modern, and solution-oriented, with a touch of playful humor

Brand Values

• •Adaptability and Versatility
• •Convenience and Simplicity
• •Innovation and Modernity
• •Quality and Design
• •Customer-Centricity
• •Honesty and Transparency
• •Creating Experiences

Best Practices

• •Be Genuinely Helpful and Empathetic: Address customer pain points (e.g., difficulty moving sofas, changing needs) with understanding and offer Pummba as the smart, easy solution.
• •Keep it Clear and Simple: Avoid jargon or overly technical language. Explain benefits in a straightforward, conversational manner, just like talking to a friend.
• •Inject Personality (Friendly Humor): Use lighthearted language, emojis where appropriate (especially on social media), and relatable scenarios. The humor should be witty and warm, not sarcastic or silly.
• •Highlight Benefits Over Features: While features like 'modular design' are important, translate them into tangible benefits for the customer, e.g., 'Adapts to your space, big or small,' or 'Create the perfect setup for movie marathons or family game nights.'
• •Maintain Consistency Across All Channels: Whether it's the website, an email, a social media post, or a customer service interaction, the voice should always feel like Pummba – approachable, reliable, and a little bit fun. Create a simple style guide for all team members who write copy.

Social Perception

Innovative Problem-Solver, High Customer Satisfaction, Stylish and Modern

Copy Examples

• •Headline for a social media ad: "Your life changes. Your sofa should too. Meet Pummba: The sofa that grows with you (and fits up the stairs!)."
• •Instagram caption: "Movie nights, lazy Sundays, unexpected guests? 🍿 Our modular sofa is ready for all of it. Design your dream Pummba and we'll deliver it in a box. Yep, a box! #PummbaLife #SofaInABox #AdaptableLiving"
• •Email subject line for a promotion: "No more sofa drama! 😉 Get €XX off your Pummba + 100 days to fall in love."
• •Website banner text: "Pummba: Seriously comfortable sofas. Surprisingly simple to get. Try yours for 100 days!"
• •Facebook post about a new color/module: "Guess who just got a stylish new upgrade? (Hint: It could be your living room!) Our [New Feature/Color] is here to make your Pummba even more *you*. Check it out! Link in bio."