Brand Tone

Energetic, cheeky, and rebellious, with a vocabulary that is both celebratory and defiant. Uses playful metaphors and an aspirational tone.

Brand Values

• •Empowerment and Freedom
• •Innovation and Efficacy
• •Simplicity and Convenience
• •Community and Celebration

Best Practices

• •Use Active, High-Energy Language: Employ strong verbs and a celebratory tone. Words like "conquer," "unleash," "revolutionize," and "victorious" align with the brand's energetic identity.
• •Focus on the Benefit, Not Just the Problem: While the problem is hangovers, the core message is about the positive outcome: productive mornings, seizing the day, and living without regrets. Frame the copy around the victory of the morning after.
• •Speak the Audience's Language: Incorporate relatable, casual, and slightly edgy slang that resonates with a younger, social audience. Terms like "vibe," "tribe," "squad," and "legendary" build a sense of community.
• •Emphasize Simplicity and Action: Keep instructions and calls-to-action direct and simple. Phrases like "Slap it on" or "Stick, Flick, and Kickstart" are memorable and highlight the product's ease of use.
• •Maintain a Confident, Cheeky Attitude: The brand is a "cheeky sidekick," not a doctor. Use humor and wit to build a personality that is approachable and confident. Position the brand as an insider's secret to a better lifestyle.

Social Perception

Perceived as a highly effective and convenient solution to hangovers, allowing users to wake up feeling great. It's seen as a 'must-have' and a lifestyle enhancer that enables users to be socially active and responsible ('Recover Smarter'), successfully converting skeptics into loyal advocates.

Copy Examples

• •Weekend plans: Confirmed. Morning regrets: Canceled. Our patch is your +1 for a legendary night and a hangover-free dawn. Slap it on and live your story. #PulsarPatch #OwnTheMorning #HangoverHero
• •Your weekend's secret weapon has arrived.
• •OWN THE NIGHT. CONQUER THE MORNING. The hangover is officially optional.
• •Tired of paying for a great night with a terrible morning? The Pulsar Patch is your get-out-of-j-a-i-l-free card. Packed with Glutathione and NAC, it's the simple, science-backed way to ensure your vibes are the only thing you revive. Join the recovery revolution. [Shop Now]
• •Party All Night... Thrive All Day. (Text overlays for a TikTok video showing friends partying, then waking up fresh and energetic, with a user peeling off the Pulsar Patch smiling.)