Brand Tone

Creative & Artistic, Modern & Urban, Quality-Conscious & Premium, Organized & Functional, Friendly & Passionate, Slightly Playful/Whimsical

Brand Values

• •Quality & Craftsmanship
• •Design & Aesthetics
• •Functionality & Organization
• •Creativity & Artistry
• •Heritage & Family Tradition
• •Sustainability
• •Customer Satisfaction

Best Practices

• •Embrace Creative Language: Use vivid and evocative descriptions. Instead of just "notebook," try "your next creative companion" or "a canvas for your thoughts." Reflect the artistic nature of the brand.
• •Highlight Quality & Design: Consistently mention the premium materials, unique designs, and the "urban aesthetic." Use words like "crafted," "curated," "premium," "stylish," and " thoughtfully designed."
• •Speak to the "Why": Connect products to the user's lifestyle and aspirations – organization, inspiration, comfort, expressing personal style. Focus on the benefit and feeling the products bring.
• •Incorporate a Touch of Warmth & Playfulness: While maintaining a sense of quality, don't be afraid to inject a little personality. Phrases like "your desk's new best friend" or acknowledging the joy of good stationery can resonate.
• •Stay True to Your Roots: Subtly weave in the brand's heritage, commitment to local artists, and sustainable practices when relevant. This adds depth and authenticity to the brand voice.

Social Perception

Positive, Stylish & High-Quality, Unique & Artistic, Israeli Brand

Copy Examples

• •Headline: Elevate Your Everyday. Pulp: Where Design Meets Desk. Body: Tired of the mundane? Transform your workspace into an oasis of style and inspiration. Pulp brings you thoughtfully crafted stationery and lifestyle accessories, born from a passion for quality and a love for urban design. Discover unique pieces from local Israeli artists and find joy in the details. Create your space.
• •Headline: Not Just a Notebook. It's a Launchpad for Your Ideas. Body: At Pulp, we believe your tools should be as creative as you are. Our premium notebooks, planners, and writing instruments are designed to inspire. Feel the quality, love the design, and let your thoughts flow. After all, the best ideas deserve beautiful paper.
• •Headline: Give a Gift That Says "You're One of a Kind." Body: Searching for something special? Explore Pulp's curated collection of unique gifts, from artist-designed posters to elegant desk accessories. Crafted with care and a modern aesthetic, a gift from Pulp is a gift of inspiration.
• •Headline: Your Desk Called. It Wants a Pulp Makeover. Body: Inject some personality into your productivity. Pulp's organizers, colorful pens, and unique paper goods are here to brighten your day and keep you stylishly sorted. It's time to make your workspace work for *you*.
• •Headline: Crafted with Passion, Designed for Life. Body: With a legacy rooted in over a century of paper expertise, Pulp blends tradition with fresh, urban design. We partner with Israeli artists and choose sustainable materials to bring you products that are not only beautiful and functional but also made with heart.