Brand Tone

luxurious, exclusive, and professional

Brand Values

• •Quality & Craftsmanship
• •Exclusivity
• •Heritage & Trust
• •Customer Service

Best Practices

• •Maintain Lexical Consistency: Always use a specific vocabulary associated with luxury and craftsmanship. Words like "artisanal," "meticulous," "heritage," "bespoke," "unparalleled," and "exquisite" reinforce the brand's premium positioning.
• •Focus on Provenance and Quality: Consistently mention the source of the materials (e.g., SagaFurs, NAFA) in product descriptions and marketing materials. This builds trust and justifies the premium price.
• •Adopt a Formal and Elegant Tone: All communications, from website copy to customer service emails, should be professional, respectful, and sophisticated. Avoid slang, overly casual language, or aggressive sales tactics.
• •Use Storytelling to Evoke Emotion: Instead of just listing features, tell the story behind a piece. Describe the design inspiration, the feel of the material, and the experience of wearing it. This connects with the customer on an emotional level, which is key for luxury purchases.
• •Be Discreet and Confident: The brand should project an aura of quiet confidence. The copy should not be defensive about the nature of its products but should instead focus on its commitment to quality and the beauty of its craft for its intended audience. All marketing should be targeted narrowly to avoid public backlash and speak directly to those who already appreciate fine furs.

Social Perception

Due to the limited number of independent online reviews, the public perception of Pulinda Furs is difficult to gauge accurately. The perception is largely controlled by the brand itself. For its target audience—buyers of luxury fur—the brand likely appears as a specialized and direct source for high-quality products. However, the broader social perception of a brand selling real fur products is highly polarized. While some consumers value the luxury and tradition, a significant portion of the public holds strong ethical objections to the fur trade, viewing it as cruel and unnecessary. This creates a challenging environment where the brand is perceived positively by a small, niche market and negatively by a much larger general audience.

Copy Examples

• •Experience Unparalleled Luxury. Discover the Art of Timeless Fur Craftsmanship.
• •Crafted from the finest Blackglama mink skins sourced from NAFA, this coat is the epitome of winter elegance. Each piece is meticulously constructed by our master artisans to provide not just warmth, but a statement of enduring style.
• •The whisper-soft touch of Russian lynx. Our latest collection captures the wild beauty and grace of nature's most luxurious materials. #PulindaFurs #LuxuryFur #WinterStyle #SableCoat #MadeInItaly
• •For over a decade, Pulinda has been synonymous with excellence in the world of fine furs. Our commitment is to quality, authenticity, and the satisfaction of our discerning clientele across the globe.
• •A First Look: The Exclusive Winter '25/'26 Collection from Pulinda.