Brand Tone

Enthusiastic, knowledgeable, and helpful, positioning itself as a team of passionate fish keepers dedicated to helping fellow hobbyists with accessible language.

Brand Values

• •Passion: A deep love for pufferfish.
• •Education: Commitment to providing resources for fish well-being.
• •Quality & Sustainability: Emphasizing healthy, high-quality puffers from sustainable sources.
• •Community: Aiming to build a collective resource and community for pufferfish keepers.

Best Practices

• •Prioritize Passion and Enthusiasm: All copy should reflect a genuine love for pufferfish. Use energetic and positive language to connect with fellow enthusiasts.
• •Be the Expert, Gently: Share knowledge in an accessible and helpful way. Avoid overly technical jargon without explanation and always frame advice in a supportive manner.
• •Foster a Sense of Community: Use inclusive language like "we," "us," and "fellow hobbyists" to make customers feel like part of a dedicated group. Encourage user-generated content to build engagement.
• •Emphasize Quality and Care: Consistently mention the commitment to healthy, sustainably sourced fish. This reinforces the brand's values and builds trust with customers who care about the well-being of their pets.
• •Maintain a Helpful and Approachable Voice: Whether on social media, the website, or in customer service interactions, the tone should always be friendly and eager to assist, reinforcing the brand's mission to be a go-to resource.

Social Perception

That of a specialized, expert source for a niche hobby, viewed as knowledgeable by core audience with positive testimonials, but faces skepticism regarding authenticity from those unfamiliar with the brand.

Copy Examples

• •Tiny but mighty! Our new shipment of Pea Puffers has just arrived. These curious little gems pack a huge personality into a tiny body. Ready to start your own dwarf puffer journey? Dive in and meet your new favorite fish!
• •Confused about pufferfish care? We've got you covered. Our latest blog post breaks down everything you need to know about setting up the perfect tank. From water parameters to tank mates, we’re here to help you succeed. #PufferfishCare #AquariumHobby
• •Give your puffer something to puff about! This season, save 15% on all pufferfish food. Stock up on the essentials and keep your finned friend happy and healthy. Shop now while supplies last!
• •Show us your puffers! We love seeing our fish thriving in their new homes. Tag us in your photos with #PufferCentral for a chance to be featured on our page. Let's build the best pufferfish community together!
• •From our tank to yours. As fellow pufferfish lovers, we’re dedicated to providing the healthiest fish and the best advice. Discover our latest arrivals and exclusive care tips in this month's newsletter. Welcome to the Puffer Central family.