Brand Tone

Empathetic & Supportive, Community-Focused & Inclusive, Action-Oriented & Proactive, Culturally Competent & Respectful, Hopeful & Empowering

Brand Values

• •Equity & Justice
• •Collaboration & Partnership
• •Cultural Competency & Inclusivity
• •Service & Compassion
• •Innovation & Solutions-Oriented
• •Advocacy

Best Practices

• •Lead with Empathy: Always approach communication from a place of understanding the challenges and needs of the audience. Use warm, supportive, and reassuring language. Acknowledge their situation before offering solutions.
• •Be Inclusive and Culturally Sensitive: Use language that resonates with diverse audiences. Provide bilingual content (English/Spanish) where appropriate, reflecting their commitment to the Latino community and broader diverse populations. Ensure imagery and storytelling represent the communities served.
• •Focus on Action and Solutions: Clearly communicate *how* Puentes helps. Use strong verbs and highlight the tangible outcomes of their work (e.g., 'we provide,' 'we connect,' 'we distributed'). This reinforces their proactive and solutions-oriented approach.
• •Maintain a Hopeful and Empowering Perspective: While addressing serious issues, the overall message should inspire hope and convey a belief in the possibility of positive change and individual/community empowerment.
• •Ensure Consistency Across Platforms: Whether it's the website, social media, or outreach materials, the core tone and values should be consistent. Develop key messages and talking points that all staff and volunteers can use to ensure uniformity. Regularly review content to check for alignment with the established brand voice.

Social Perception

Trusted Resource, Effective & Impactful, Community-Embedded, Responsive & Caring, Dedicated & Professional

Copy Examples

• •Headline: Building Bridges to a Stronger Future in Las Vegas. Body: At Puentes, we believe everyone deserves the chance to thrive. We're here to connect you and your family with vital resources for health, housing, and opportunity. Facing challenges? Let us help you navigate them. #PuentesLV #CommunitySupport #LasVegasNonProfit
• •Headline: Your Health, Your Voice, Our Community. Body: Puentes is committed to ensuring everyone in Las Vegas has access to quality health and wellness resources, respectfully and in a way that honors your culture. From free care vouchers to navigating services, we stand with you. Together, we can build a healthier community. Learn more about our health equity initiatives.
• •Headline: Facing Housing Insecurity? You Are Not Alone. Body: Puentes provides compassionate support and real solutions for families at risk of eviction or homelessness. We helped distribute over $500,000 in assistance last year. If you need help, reach out. We’re here to build a bridge to stability. #VegasStrong #HousingForAll #PuentesHelps
• •Headline: Empowering Voices, Strengthening Communities. Body: Puentes actively works to address systemic inequities by empowering individuals through advocacy, education, and employment resources. We believe in fostering leaders and ensuring every voice is heard. Join us in creating lasting change.
• •Headline (for volunteer recruitment/donation): Be a Bridge Builder in Our Community. Body: Your support helps Puentes connect more Las Vegas residents to essential services and a brighter future. Whether you volunteer your time or make a donation, you're helping us address disparities and uplift our neighbors. Partner with us today.