Brand Tone

Friendly and Welcoming, Helpful and Knowledgeable, Community-Oriented, Passionate, Traditional/Classic (with a touch of whimsy)

Brand Values

• •Customer Service
• •Quality
• •Community
• •Passion for Quilting
• •Expertise and Sharing Knowledge
• •Friendship/Personal Connection

Best Practices

• •Create a "Brand Voice Chart": Document key attributes of your tone (e.g., Friendly, Helpful, Passionate, Whimsical) with "Do's" and "Don'ts" for word choices and phrasing. For Puddleducks, "Do" use warm, inviting language; "Don't" use overly technical or impersonal jargon.
• •Embrace Storytelling: Weave the "Puddleducks" and "The Quackers" narrative into copy where appropriate (like the "About Us" page or welcome messages). This reinforces the personal, friendly aspect of the brand.
• •Focus on "You" (The Customer): Address the customer directly, focusing on their needs, projects, and passion for quilting. Use phrases like "your next masterpiece," "let us help you find," fostering a helpful and customer-centric tone.
• •Use Warm and Inclusive Language: Opt for words that evoke comfort, community, and creativity. Avoid overly formal or exclusive language. Words like "cozy," "share," "inspire," "create," "community," and "friendly" fit well.
• •Be Consistent Across All Channels: Ensure that the tone used on the website (product descriptions, blog posts, FAQs) matches the tone on any social media (even if infrequent) or email communications. If the physical store has a particular way of speaking to customers, try to echo that online. Regular (even if brief) reviews of new copy by someone familiar with the brand voice can ensure consistency.

Social Perception

Locally Loved, Helpful Resource, Traditional Quilt Shop, Online Presence - Less Defined

Copy Examples

• •Welcome to Puddleducks Quilts, your cozy corner for all things quilting! Whether you're a seasoned stitcher or just starting your creative journey, our flock of friendly experts is here to help you find the perfect fabrics, notions, and inspiration. Dive in – your next masterpiece awaits!
• •Wrap yourself in inspiration with our latest collection from [Fabric Brand Name]! Each bolt is hand-picked by The Quackers, ensuring the finest quality and most beautiful designs for your treasured quilts. Feel the difference passion makes, stitch by stitch.
• •More than just a quilt shop, Puddleducks is a dream stitched into reality by 'The Quackers' – Linda, Sherry, and Peggy. Fuelled by a shared love for quilting and a desire to create a welcoming space for fellow crafters, we've been helping our community quilt their stories since 2004. Come say hello and share your passion with us!
• •Join the Puddleducks flock! Sign up for our newsletter and be the first to hear about new arrivals, special offers, and upcoming classes. Let's share tips, inspiration, and the joy of quilting together!
• •Got a quilt top ready for its finishing touch? Let our expert Long Arm Quilting service bring your creation to life! With a keen eye for detail and a passion for perfect stitches, we'll help you complete your quilt beautifully. Because every quilt deserves a fabulous finish.