Brand Tone

Passionate, Knowledgeable/Expert, Traditional/Classic, Personal/Approachable, Quality-Focused

Brand Values

• •Love of Quilting
• •Quality
• •Creativity & Design
• •Customer Satisfaction
• •Heritage/Tradition

Best Practices

• •Embrace the "Why": Always circle back to the core passion for quilting. Let this genuine enthusiasm shine through in product descriptions, blog posts, and any customer communication.
• •Show, Don't Just Tell, Expertise: Instead of just saying "high quality," explain what makes the fabrics or patterns special (e.g., "Renowned Moda marbling," "Lynette Anderson's signature whimsical style," "patterns tested for clarity").
• •Use Warm and Evocative Language: Words like "cherished," "legacy," "timeless," "delightful," "heartwarming," and "tradition" can reinforce the classic and personal feel.
• •Maintain a Personal Touch (even if not highly informal): Even in more formal descriptions, a hint of the owner's voice or a shared understanding of the quilter's joy can be included. For example, "We know the satisfaction of a perfectly matched seam..."
• •Consistency Across Platforms: Ensure that the tone used on the website is mirrored in eBay descriptions, email communications, and any (future) social media or marketing materials. This builds a cohesive and recognizable brand identity.

Social Perception

Customers perceive the brand as reliable, providing good quality products, accurate descriptions, and good service. Within the quilting community where it has direct interaction it seems to be recognized as a provider of quality quilting supplies, particularly well-known brands like Moda and Lynette Anderson.

Copy Examples

• •Puddleducks Quilts: Your home for timeless patterns, exquisite Moda fabrics, and the enduring joy of quilting. Stitch your legacy with us.
• •Immerse yourself in the charming world of Lynette Anderson with this complete quilt kit. Every piece, from the premium fabric to the detailed instructions, is curated with care, promising a delightful journey from the first stitch to the final, cherished quilt.
• •For over 30 years, Lydia Quigley's passion for quilting has been the heart of Puddleducks Quilts. We believe in the beauty of handcrafted quality and the stories woven into every quilt. Discover the difference dedication makes.
• •Join our Puddleducks 'Block of the Month' family! Each month, unwrap a new inspiration, learn classic techniques, and build a stunning quilt piece by piece. It’s more than a project; it’s a tradition in the making.
• •Give your precious quilt top the flawless finish it deserves. Our expert long arm quilting service combines precision with a deep understanding of quilt artistry, ensuring your masterpiece is treasured for generations.