Brand Tone

Creative & Artistic, Personal & Heartfelt, Playful & Chic, Custom & Unique, Passionate

Brand Values

• •Creativity & Artistry
• •Family & Purpose-Driven
• •Quality & Craftsmanship
• •Customer Happiness & Joy
• •Customization & Personalization
• •Sustainability
• •Resilience & Innovation

Best Practices

• •Always Emphasize "Handmade" and "Artistic": Consistently use terms like "handcrafted," "artisan," "sculpture," "unique design," and "one-of-a-kind" to reinforce the artistic value and craftsmanship.
• •Share the "Why": Subtly weave in the brand's origin story and purpose-driven aspect (supporting family, passion for paper) in "About Us" sections, occasional posts, or when relevant. This builds an emotional connection and highlights authenticity.
• •Maintain a Playful yet Chic Voice: Use emojis related to lips, sparkle, art (💋✨🎨💄) appropriately. Keep language upbeat, stylish, and slightly playful, while ensuring product descriptions also convey quality and artistry. Think "fun sophistication."
• •Highlight Customization: Regularly invite customers to request custom orders. Showcase examples of custom work and talk about the collaborative process with Laura. This reinforces the personal touch and unique offerings.
• •Engage with Passion and Personality: Let Laura's passion for her craft shine through. Use "I" and "we" to create a personal connection (e.g., "I love creating...", "We're so excited to share..."). Respond to comments and messages with warmth and enthusiasm, mirroring the "speedy replies" noted in reviews.

Social Perception

Unique & Artistic, High Quality & Well-Made, Support for a Small, Female-Founded Business with a Cause, Trendy & Fashionable, Personal & Approachable, Giftable

Copy Examples

• •Headline: Add a Pop of Wow! 💋✨ Body: Transform your space with our handcrafted paper lip art. Each piece is a unique, bold statement, lovingly made to bring joy and a touch of chic to your home or office. Dare to be different? Let's create your custom design! #PuckerUpPaperLips #HandmadeArt #LipArt #UniqueDecor #WallCandy
• •Headline: From Our Hands to Your Home, With Love. ❤️ Body: More than just decor, Pucker Up Paper Lips are a piece of our heart. Inspired by passion and crafted for a purpose, each 3D paper sculpture supports a dream. Find your perfect pucker or dream up a custom creation with Laura! #SupportSmallBusiness #ArtWithPurpose #HandmadeWithLove #PuckerUp #PaperArtistry
• •Headline: Unleash Your Inner Icon. статуэтка 💄 Body: Ready for decor that’s as fabulous as you are? Our bespoke paper lip sculptures have graced fashion shows and celebrity events. Now, bring that exclusive artistic flair to your sanctuary. Custom orders welcome – let's design your masterpiece! #PuckerUpPaperLips #LuxuryPaperArt #CustomDecor #StatementPiece #InteriorDesign
• •Headline: Glitter, Glam, and a Whole Lotta Lip! ✨💋 Body: Life’s too short for boring walls! Our glitter lips and custom paper art are instant mood-boosters. Perfect for a gift, your vanity, or making your office space unforgettable. What lip-tastic design can we create for you today? #PaperDecor #ChicArt #PuckerUp #HandmadeGifts #SparkleEveryDay
• •Headline: Art That Speaks Volumes (Without Saying a Word). 🤫👄 Body: Each Pucker Up Paper Lips sculpture is a conversation starter. Handcrafted with 100% recyclable paper and endless creativity, these unique pieces tell a story of passion and resilience. Discover the art of paper lips and make a statement. #EcoChic #SustainableArt #PuckerUpPaperLips #CreativeDecor #BoldInteriors