Tono de Marca

Enthusiastic & Passionate, Authentic & Genuine, Practical & Functional, Gift-Oriented & Celebratory, Proud & Innovative

Valores de Marca

• •Love of Hockey
• •Quality Craftsmanship
• •Innovation & Uniqueness
• •Customer Satisfaction
• •Fan Engagement/Community

Mejores Prácticas

• •Incorporate common hockey slang and terminology naturally within the copy.
• •Continuously highlight that the pucks are real and the quality is high.
• •Frame the product not just as a cup, but as an enhancer of the fan experience.
• •The copy should always feel energetic and genuinely excited about hockey and the product. Avoid dry or overly formal language.
• •Imagine "Puck Cups" as a person – perhaps a knowledgeable, friendly, and die-hard hockey fan.

Percepción Social

Positive & Novel, High-Quality Gift, Authentic, Niche but Appreciated, Limited Online Presence

Ejemplos de Copy

• •Headline: Don't Just Watch the Game. *Feel* It. Body: Your passion for hockey isn't ordinary, so why is your drinkware? Introducing Puck Cups – the pint glass with a real, detachable hockey puck base. It's the authentic way to cheer on your team. Get yours and #DrinkLikeAHockeyPlayer!
• •Headline: The Coolest Gift for Any Hockey Fan. Period. Body: Searching for that perfect hat-trick of a gift? Puck Cups are here! Genuine pucks, quality glass, and pure hockey soul. Perfect for birthdays, holidays, or just because they deserve it.
• •Headline: Upgrade Your Game Day Ritual. Body: From the pre-game buzz to the post-game celebration, make every sip count. Puck Cups offer a solid, stylish, and unmistakably hockey way to enjoy your favorite beverage. Plus, the detachable puck coaster keeps your surfaces clean. Smart, right?
• •Headline: Real Puck. Real Fandom. Real Refreshment. Body: We get it. Hockey is more than a sport. That's why we created Puck Cups with an actual vulcanized rubber hockey puck at its base. Feel the difference. Taste the victory.
• •Headline: As Seen on Dragons' Den! The Innovation Every Hockey Fan Needs. Body: The Dragons saw the fire! Now it's your turn to own the most talked-about hockey fan gear. Puck Cups aren't just drinkware; they're a statement. Order your customizable Puck Cup today!