Brand Tone

Empowering, Elegant, and Approachable

Brand Values

• •Modern Modesty
• •Quality & Affordability
• •Elegance & Comfort
• •Empowerment
• •Authenticity

Best Practices

• •Lead with "Empowering Elegance": Every piece of copy should reflect the intersection of empowerment and elegance, using strong, positive, and graceful language.
• •Highlight the Value Proposition: Always weave in the core message of "premium quality at honest prices," using phrases like "affordable luxury," "designed to last," or "without the retail markup."
• •Speak to the "Modern Woman": Address your audience directly, showing that you understand and cater to her multifaceted life, balancing faith, career, family, and personal style.
• •Focus on Sensory Details: Use descriptive words that evoke the feeling of the fabrics, such as "butter-soft," "lightweight crepe," "breathable weave," and "silky flow."
• •Foster Community Through Copy: Encourage user-generated content and maintain an approachable yet elegant tone when responding to comments, making customers feel part of an exclusive, stylish community.

Social Perception

Perceived very positively as a trustworthy, stylish source for high-quality, modern modest wear that is exceptionally comfortable and affordable. It's seen as a welcome alternative to overpriced competitors and successfully builds a community where customers feel seen and catered to, fostering a loyal following.

Copy Examples

• •Elegance isn't a fleeting trend—it's a way of being. Introducing the Al-Noor Abaya, designed for the woman who walks with purpose and grace. Crafted from a breathable crepe that flows with you, it’s where timeless modesty meets modern minimalism. Redefine your elegance.
• •Still think comfort and style can't coexist? Think again. Our Butter-Soft Modal Set feels like a dream and looks effortlessly chic. It's time to upgrade your downtime. #PublicVeil #LoungeWear #CozyVibes
• •Premium Quality. Shockingly Low Prices. We cut out the middlemen to bring you modern, modest fashion that’s beautifully made and honestly priced. That's the Public Veil promise.
• •From morning meetings to evening prayers, your style should be a source of strength. Discover our new collection of hijabs and dresses, designed to empower you through every moment of your day.
• •Tired of choosing between modesty and modernity? At Public Veil, you don't have to. We create elegant, high-quality apparel for the contemporary woman. Join thousands who have found their perfect fit. Shop now for free shipping on your first order!