Brand Tone

authentic, rugged, and community-oriented

Brand Values

• •Authenticity
• •Community
• •Tradition & Family
• •Conservation & Education
• •Passion for the Outdoors

Best Practices

• •Stay True to the Roots: Always circle back to the core story of family, tradition, and the genuine love for the hunt. This is the foundation of the brand's authenticity.
• •Use Inclusive, Community-Focused Language: Employ terms like "we," "us," and "our community" to foster a sense of belonging. Ask questions and encourage followers to share their own experiences.
• •Prioritize Storytelling Over Selling: The product is part of the story, not the other way around. Showcase the apparel in the context of real hunting adventures.
• •Maintain a Grounded and Humble Voice: Avoid arrogance or elitism. The brand's strength is its relatability to the everyday hunter. Acknowledge both the struggles and the triumphs.
• •Educate and Empower: Continue to share practical tips and knowledge. This reinforces the brand's value beyond just apparel, positioning it as a trusted resource in the hunting community.

Social Perception

Public Hunter is perceived by its customers and followers as a genuine and relatable brand that accurately represents the public land hunting experience. It is seen as a source of practical information and inspiration for the average hunter. The brand has successfully built a community around its content, with followers actively engaging with their videos and social media posts. The association with "The Hunting Public" further solidifies its credibility within this niche. While the general perception of hunting can be polarized, Public Hunter's focus on conservation and ethical hunting practices likely resonates positively with those within and adjacent to the hunting community.

Copy Examples

• •More than just a shirt, it's a statement. For the early mornings, the long treks, and the stories you'll tell. Wear your passion. #PublicHunter
• •The woods don't care about fancy gear. They reward patience and persistence. What has public land taught you this season? #ThePublicHunter #Hunting
• •It's not just a hobby, it's in your blood. Our latest collection is inspired by the traditions passed down and the new ones we're making. Shop the gear that understands your hunt.
• •This week, we're back in the thick of it. No frills, just real hunting. We're breaking down our strategy for late-season bucks on pressured ground. Let's get into it. #PublicLandHunting #DeerHunting
• •From the Big Thicket to your backyard. Public Hunter is for every hunter who values the experience over the trophy. Join our community. #HuntingLife