Brand Tone

Aspirational & Inclusive, Confident & Edgy, Authentic & Genuine, Modern & Refined, Purposeful & Thoughtful

Brand Values

• •Inclusivity
• •Self-Expression
• •Quality & Timelessness
• •Modernity & Style
• •Community
• •Versatility
• •Sustainability

Best Practices

• •Speak to the "Public Athlete": Always frame messaging around the idea of inclusivity, skill, and style for the everyday individual, not just elite players. Use empowering language.
• •Balance Tradition with Modernity: Acknowledge classic menswear influences but highlight the progressive, contemporary edge and performance aspects of the designs.
• •Embody Urban Confidence: Let the NYC roots and street-style sensibility subtly inform the language. Keep it cool, confident, and slightly edgy without being alienating.
• •Focus on Versatility and Lifestyle: Emphasize how the apparel transitions seamlessly from the golf course to everyday life. Showcase the "wear anywhere" aspect.
• •Maintain Authenticity: Avoid overly corporate or pretentious language. Keep the voice genuine, relatable, and passionate about the sport and individual expression, reflecting the founder's vision.

Social Perception

Innovative & Fresh, Stylish & High Quality, Culturally Relevant, Authentic & Relatable, Progressive

Copy Examples

• •Headline (Website/Social): Beyond the Fairway. Style That Plays Everywhere. Body: Public Drip is designed for the city, engineered for the course. Discover apparel that moves with your life, from the public links to the urban landscape. #PublicDrip #GolfStyleRedefined
• •Product (Anywhere Pleated Pant): The Anywhere Pleated Pant: Classic Tailoring. Modern Movement. Body: We took the timeless appeal of pleated trousers and rebuilt them for today's athlete. Sharp enough for the office, flexible enough for your swing. Experience the difference. #VersatilePerformance #PublicAthlete
• •Brand Story (Instagram Post): Born in NYC. Built for Your Game. Body: We believe golf is a public sport. Public Drip champions the everyday athlete with apparel that’s as authentic and driven as you are. This isn't just clothing; it's a statement. #TraditionRefreshed #NYCStreetStyle
• •Collection Launch (Email/Social): SS'25: The Evolution of Public. Body: Our latest collection is here. Seventeen pieces deep, blending refined tailoring with thoughtful palettes and a fuller silhouette. It's golf, but it's also culture. It's confidence. It's Public Drip, fully realized. #SS25 #Menswear #GolfFashion
• •Community Focus (Facebook Post): More Than a Brand. A Collective. Body: For every grind at the muni, for every swing on a city range – we see you. Public Drip is for the public athlete who values self-expression and active play. Join the movement. #WeArePublicDrip #InclusiveGolf