Brand Tone

Inspirational, hopeful, and focused on childhood dreams, but currently undermined by perceptions of fraud.

Brand Values

• •Imagination and Play
• •Affordability
• •Childhood Dreams/Heroism
• •Bravery

Best Practices

• •Emphasize Empowerment and Positive Values: Highlight how the products encourage bravery, creativity, and confidence, as stated in their \"About Us\" page.
• •Focus on the imaginative play aspect and the fulfillment of childhood dreams.
• •If communicating about the brand, address the scam accusations directly and transparently.
• •Offer guarantees or assurances to build trust with potential customers.
• •Showcase positive customer testimonials (if available and genuine) to counter negative perceptions.

Social Perception

Overwhelmingly negative and suspicious, perceived as a potential scam due to numerous red flags and warnings online. Minimal social media presence with very low engagement.

Copy Examples

• •Complete your child's transformation into the world of imagination and empowerment.
• •Superhero capes satisfy children's heroic dreams.
• •Every child has a gorgeous dream in his/her heart.
• •Encourage our kids to act of bravery.
• •In children's childlike world, they always want to be their favorite characters.