Brand Tone

Creative & Whimsical, Handmade & Artisanal, Indulgent & Sweet, Informal & Friendly

Brand Values

• •Creativity & Uniqueness
• •Craftsmanship & Quality
• •Joy & Delight
• •Personal Connection

Best Practices

• •Embrace Whimsy and Sweetness: Consistently use playful, descriptive language that evokes the joy and appearance of desserts. Think words like "treat," "deliciously designed," "sweeten," "whimsical," "scrumptious (looking)."
• •Highlight the "Handmade" Aspect: Regularly remind your audience that each candle is a unique creation made with personal care. Use phrases like "crafted by hand," "made to order," "our little workshop," "artisan touch."
• •Maintain a Friendly and Approachable Voice: Keep the language informal, warm, and inviting. Use emojis where appropriate (like ❤️, ✨, 🧁) to match the visual style and the direct messaging interaction model. Address your audience directly (e.g., "you," "your").
• •Focus on Visuals in Your Descriptions: Since the candles are visually unique, your copy should complement this. Use vivid adjectives that help paint a picture, even before they see the image (e.g., "a perfect swirl of creamy wax," "topped with a glittering cherry detail").
• •Clear Call to Action (DM to Order): Since sales are via direct message, ensure most posts clearly guide users on how to purchase or inquire. Phrases like "DM us to order," "Send a message to get yours," "Available via DM" should be consistently used.

Social Perception

Novelty Seekers, Appreciation for Handmade, Visually Appealing, Niche

Copy Examples

• •Sweeten your space! 🧁✨ Our brand new [Flavor/Scent Name] cupcake candle looks good enough to eat (but please don't!). Hand-poured with love and a sprinkle of magic. DM us to bring this little treat home! #PasticcinoCandles #SweetTreats #HandmadeCandle #DessertCandle #UniqueGifts
• •From our hands to your home. ❤️ Each Pasticcino Candle is a mini work of art, crafted with passion and the sweetest inspiration. We love bringing these whimsical designs to life! What dessert would you love to see as a candle? Let us know below! 👇 #ArtisanCandles #PasticcinoCreations #HandmadeWithLove #SupportSmallBusiness #CandleArt
• •Weekend vibes! Which Pasticcino Candle are you lighting up? Poll: 🍪 Cookie Crumble OR 🍰 Berry Cheesecake? Slide into our DMs to order your favorite! #CandleLove #PasticcinoPoll #WeekendTreat #HandmadeDecor #SweetScents (if scented)
• •The sweetest gift for the sweetest person! 💝 Surprise them with a Pasticcino Candle that’s as unique as they are. Perfect for birthdays, thank yous, or just because. Order yours via DM! #GiftIdeas #PasticcinoCandles #HandmadeGifts #DessertLovers #UniqueKeepsakes
• •Something delicious is in the making! 😉 We’re pouring up a new batch of your Pasticcino favorites and maybe a new surprise too! Keep your eyes peeled (and your DMs ready!). #ComingSoon #PasticcinoCandles #CandleMaking #SweetSurprise #HandcraftedGoodness