Brand Tone

Passionate & Enthusiastic, Artisanal & Quality-Focused, Friendly & Approachable, Local & Cornish, Authentic & Transparent

Brand Values

• •Quality Craftsmanship
• •Natural Ingredients
• •Passion & Joy
• •Local Connection
• •Customer Satisfaction

Best Practices

• •Always Emphasize "Handmade" and "Artisanal": Continuously remind customers of the care and craft that goes into each jar. This is a core differentiator.
• •Highlight Cornish Provenance: Regularly mention Cornwall, local sourcing (when applicable), and the brand's connection to the region. This builds local pride and appeals to those seeking authentic regional products.
• •Maintain a Passionate and Personal Voice: Write as Jon, the founder, or with his passion in mind. Share the love for jam making and the joy of creation. Avoid overly corporate or generic language.
• •Focus on Natural Quality: Stress the use of natural ingredients and the absence of artificial preservatives. This appeals to health-conscious consumers and reinforces the quality message.
• •Be Engaging and Approachable: Especially on social media, ask questions, respond warmly to comments, and create a sense of community around the brand. Share behind-the-scenes glimpses when possible.

Social Perception

Positive, Artisan & High-Quality, Local Gem, Trustworthy

Copy Examples

• •Headline: Taste the Cornish Sunshine! ✨ Our award-winning Banana Jam is handmade with love and natural ingredients, right here in Truro. Perfect for your morning toast or a dollop on porridge! #TheJamKitchen #CornishMade #ArtisanJam
• •Social Media Post: 🔥 Spice up your cheeseboard! Our Chilli and Pineapple Jam is the perfect sweet & fiery kick. Handmade in small batches for the freshest flavour. What’s your favourite way to enjoy a bit of heat? #HandmadePreserves #CornwallFoodie #SmallBatchGoodness
• •Product Description Snippet (for Cornish Strawberry Jam): Experience the taste of pure Cornish summer with our Gold Award-Winning Strawberry Jam! Lovingly handmade by Jon using the finest local strawberries and natural ingredients, each jar is a celebration of simple, delicious flavour. No artificial anything, just pure fruity goodness.
• •Instagram Caption: From Jon's kitchen to yours! 👋 We're passionate about creating unique jams that bring a little extra joy to your table. Every jar is handcrafted with care and the best natural ingredients. Thanks for supporting our Cornish dream! #MeetTheMaker #JamLover #SupportSmallBiz
• •Wholesale Outreach: Looking for unique, award-winning Cornish preserves for your holiday let or shop? The Jam Kitchen offers handmade jams and marmalades, bursting with natural flavour. Delight your guests and customers with a true taste of Cornwall. Enquire about our mini jars and wholesale prices!