Brand Tone

Creative & Artistic, Enthusiast-Focused & Passionate, Modern & Trendy, Quality-Conscious

Brand Values

• •Craftsmanship & Artistry
• •Individuality & Self-Expression
• •Quality
• •Community Engagement
• •Passion for the Niche

Best Practices

• •Develop a Brand Voice Guide: Clearly define your brand's personality traits (e.g., artistic, passionate, witty, minimalist), target audience, and the emotions you want to evoke. Share this guide with anyone creating content.
• •Know Your Audience: Understand the language, slang (if appropriate), and interests of the mechanical keyboard community. Your copy should resonate with them authentically.
• •Highlight Uniqueness and Craftsmanship: Consistently emphasize the "artisan," "handcrafted," and "unique" aspects of your products. Use descriptive language that paints a picture of the care and skill involved.
• •Be Visual and Descriptive: Since the products are aesthetic, your copy should complement the visuals. Use vivid adjectives and sensory details to describe the look and feel of the keycaps.
• •Stay Consistent Across All Platforms: While the format might change (e.g., short and quippy for TikTok, slightly more detailed for Facebook or website), the core personality and values conveyed through your tone should remain the same. Regularly review content across channels to ensure alignment.

Social Perception

Brands selling artisan keycaps are perceived as offering niche, luxury items for enthusiasts who value aesthetics and customization over pure functionality or budget pricing. There's an appreciation for the handmade aspect and the uniqueness each piece offers.

Copy Examples

• •Unleash your inner artist. ✨ Our latest 'Chromatic Bloom' artisan keycap is meticulously hand-painted, bringing a tiny masterpiece to your fingertips. Level up your setup. #ArtisanKeycaps #CraftedDash #MechanicalKeyboard #CustomKeycaps #HandmadeTech
• •That perfect fit feeling. 😌 Elevate your daily grind with a touch of handcrafted personality. What design should we craft next? 👇 #KeycapASMR #CraftedDash #KeyboardBuild #TechArt #ArtisanMade
• •Your keyboard is an extension of you. Make it unique with Crafted Dash artisan keycaps. From subtle elegance to bold statements, find the perfect piece to express your style. Handcrafted with passion, built for your board. Shop Now! -> [Link to Website] #CraftedDash #PersonalizedTech #KeyboardMods #ArtisanCrafted #UniqueGifts
• •Each Crafted Dash keycap is more than just a component; it's a carefully crafted piece of art designed to bring joy and personality to your mechanical keyboard. Made with premium resin and an obsessive attention to detail, expect a unique touch that stands out.
• •Fresh from the Forge 🔥 New Artisan Keycaps Just Dropped at Crafted Dash!