Brand Tone

Enthusiastic and Community-Focused

Brand Values

• •Passion for Airsoft
• •Community Building
• •Inclusivity and Accessibility
• •Action and Fun
• •Value for Money

Best Practices

• •Always use dynamic and energetic language. Words like "action-packed," "immersive," "epic," and "adventure" align with the core experience you offer.
• •Regularly include phrases that welcome new players, highlight the social aspect of the game, and reinforce the sense of a "PTC family" or "community."
• •While the tone is exciting, ensure all practical information (pricing, times, rules, location) is clear, concise, and easy to find. This builds trust and manages expectations.
• •While marketing copy shouldn't dwell on negatives, showing that the brand listens can be powerful. For example, copy about site improvements ("Check out our newly upgraded Firebase!") can turn past criticism into a current strength. When addressing sensitive topics, do so in a direct, professional, and separate communication channel, not in promotional copy.
• •The energetic and community-focused tone should be consistent, whether in a detailed website description, a quick tweet, or a Facebook response. This creates a unified and recognizable brand identity.

Social Perception

The public perception of PTC Airsoft Warrington is largely positive, with some notable exceptions. Positive perception: Customers frequently describe the site as having a great atmosphere with friendly and helpful staff. The owner is seen as fantastic and engaged. The site is considered a good value, especially for members, and a fun place to play. It is recognized as Warrington's only dedicated airsoft gamesite. Negative perception: Criticism exists regarding the physical condition of the site, specifically the need for better maintenance and improved toilet facilities. The most significant negative perception comes from the controversy over their toilet policy, which was flagged by some as discriminatory, creating a point of concern within the online community. Furthermore, some players have commented on the inconsistency of the marshals' attitudes.

Copy Examples

• •Ever thought about diving into the world of airsoft? Your adventure starts here at PTC Airsoft Warrington! We've got everything you need, from rental gear to a welcoming community. No experience? No problem! Join us and discover your inner soldier. Book your first game day this Sunday! #AirsoftUK #Warrington #BeginnerAirsoft #WeekendAction
• •Welcome to PTC Airsoft Warrington—the ultimate outdoor battleground. Navigate dense woodlands, conquer Death Junction, and strategize with your team in our varied, immersive terrain. Whether you're a seasoned veteran or a fresh recruit, prepare for a day of pure, action-packed airsoft. Ready for the challenge?
• •Become a part of the PTC family! After just three games, you unlock membership status and get £10 off every future game day. That’s more action, more fun, and more savings. Thanks for being a crucial part of our community. We'll see you on the field.
• •Sound on for the best part of the week! This is PTC Airsoft Warrington. All action, all day. Think you can handle it? Tag your squad and book now! #Airsoft #WarGames #Adrenaline #FYP
• •Looking for Airsoft in Warrington? | PTC Airsoft Warrington | Book Your Game Day. Outdoor site with varied terrain. Welcoming all players. Full rental kits available. Become a member and save. Click to book!