Brand Tone

Creative & Passionate, Collaborative & Supportive, Helpful & Instructional, Quality-Focused, Approachable & Friendly

Brand Values

• •Artistry & Craftsmanship
• •Collaboration & Community Support
• •Creativity & Uniqueness
• •Customer Satisfaction & Service
• •Quality

Best Practices

• •Emphasize Collaboration and Artist Stories: Continuously highlight the designers you work with. Share their stories, their passion, and the inspiration behind their designs. This reinforces the values of artistry and community.
• •Maintain a Helpful and Encouraging Voice: Whether in product descriptions, social media replies, or tutorial voiceovers, ensure the tone is supportive and aims to help customers succeed and feel confident in their creative doll projects.
• •Showcase Quality and Craftsmanship Visually and Textually: Use high-quality images and videos. In descriptions, subtly mention the quality of materials or the care taken in design, aligning with the "handmade" and "great fabric" aspects.
• •Be Approachable and Responsive: Continue the excellent customer service demonstrated on Etsy across all platforms. Encourage questions, respond promptly and warmly, and be open to custom requests where feasible.
• •Celebrate Creativity and Individuality: Use language that inspires doll collectors and creators to express their unique style through their dolls. Position the brand as a partner in their creative journey, echoing sentiments like "creativity should never be boxed in."

Social Perception

Positive & Trusted, Niche & Specialized, Supportive of Artists, Resourceful

Copy Examples

• •✨ Unleash your creativity! Our new [Pattern Name] by the talented [Designer Name] is here. Perfect for your 1/3 BJD, this design blends [Style Description, e.g., whimsical charm with intricate detail]. Swipe to see the possibilities and find the link to the pattern (and video tutorial!) in our bio. #SoromosDollSupply #BJDfashion #DollClothesPattern #SewingForDolls #[DesignerName]
• •Dress Your Dreams. Discover unique, artist-designed BJD clothing patterns and handcrafted outfits. Supporting creativity, one beautiful doll at a time. Shop New Arrivals!
• •From pattern to perfection! 😍 Watch the [Outfit Name] come to life. Want to make your own? Pattern by [Designer's Name] available now! Link in bio. #BJDcrafts #DollSewing #SoromosMagic #MiniatureFashion #DIYDollClothes
• •Hello Doll Lovers! 💕 We're thrilled to feature new patterns from our amazing collaborating designers this month! Expect [mention a style or theme, e.g., elegant Lolita-inspired gowns and chic casual wear]. As always, everything is crafted with love and quality fabrics. Have a custom idea? DM us!
• •Hey everyone, and welcome back to Soromos Doll Supply! Today, we're diving into the [Pattern Name] pattern, designed by the wonderful [Designer's Name]. We'll walk you through each step to create this beautiful piece for your doll. Grab your fabrics, and let's get creative together!