Brand Tone

Inspirational, Uplifting, Gentle, Supportive, Encouraging, Familiar, Approachable

Brand Values

• •Positivity
• •Kindness
• •Self-Worth
• •Spreading Love
• •Community and Connection
• •Faith

Best Practices

• •Lead with "You," Not "We": Frame messages around the customer's feelings, journey, and impact. Instead of "We make positive clothes," use "Your reminder to stay positive." This makes the message personal and empowering.
• •Embrace Authentic Storytelling: Continue sharing the "why" behind the brand—the founding story, customer experiences, and the impact of the movement. This builds authenticity and a deeper connection than just selling products.
• •Use Affirmations as Copy: Pull directly from the core themes of positivity, self-worth, and kindness. Use short, powerful, affirmation-style sentences like "You are enough," "Kindness is your superpower," or "See the good," as headlines and social media hooks.
• •Maintain a Gentle & Supportive Voice: Avoid aggressive sales tactics or language that creates urgency (e.g., "Hurry, selling out fast!"). The tone should always feel calm, supportive, and encouraging, reflecting the brand's core mission to reduce stress, not add to it.
• •Encourage User-Generated Content as Social Proof: Actively ask customers to share the conversations their PSTV gear has sparked. Feature these stories in marketing materials. This reinforces the "movement" aspect and shows the brand's values in action, creating a powerful, community-driven narrative.

Social Perception

The public perception of PSTV is highly positive. It is seen as more than just a clothing line; customers perceive it as a source of daily inspiration and a 'movement' they are proud to be part of. The brand's authentic and purpose-driven image, stemming from its pandemic-era founding story, resonates with the audience. Products are viewed as conversation starters that enable wearers to share positive messages. Customers buy into the brand's mission as much as the apparel itself.

Copy Examples

• •A simple reminder, for you and for anyone who sees it today: You Matter. Period. Your journey is unique, your strength is immense, and the world is better with you in it. Wear it like you believe it. ✨ #PSTV #YouMatter #PositiveVibes
• •Hi [Name], In a world that can often feel overwhelming, we wanted to send a simple reminder to Stress Less and Live More. It's not just a phrase on a tee, it's a gentle nudge to find joy in the small moments. Our latest collection is designed to be that soft, comfortable reminder. Find your piece of peace today. [Shop The Collection]
• •Wear The Change You Want To See. PSTV is more than apparel, it's a movement. Each piece is a conversation starter, a mood-lifter, and a statement of kindness. From our 'Be Kind' tees to our 'Spread Love' accessories, find the message that speaks to you. Join the PSTV movement today and get free shipping on orders over $75!
• •POSITIVITY CHANGES EVERYTHING. Our apparel is designed to be a wearable reminder of your strength, worth, and the power of a positive mindset. Shop activewear & lifestyle goods that feel good and do good.
• •What if your outfit could make someone's day? A simple smile. A kind word. A hoodie that says "You Matter." Join the movement. 🤍 #getpstv #kindnessmatters #positiveenergy #mentalwellness