Brand Tone

Sentimental and Emotional, Accessible and Friendly, Gift-Oriented and Celebratory, Reassuring and Trustworthy (Aspired)

Brand Values

• •Personalization and Uniqueness
• •Emotional Connection
• •Thoughtful Gifting
• •Quality and Durability
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Create a simple internal document outlining the key elements of Verdiance's tone (e.g., "warm, sentimental, uses positive language, focuses on connection") with do's and don'ts. This ensures anyone writing copy (social media, website, ads) is aligned.
• •Always Center the "Why": Remind copywriters that customers aren't just buying jewelry; they're buying a way to express love, celebrate a milestone, or keep a memory alive. This "why" should infuse the copy with emotion and purpose.
• •Use Storytelling (Even in Short Form): Encourage copy that hints at or directly tells a small story of connection. For example, instead of "Engraved Necklace," try "A Necklace Engraved with the Date You First Met."
• •Incorporate "Power Words" for Emotion: Use words that evoke feeling, such as "cherish," "unforgettable," "heartfelt," "celebrate," "forever," "special," "unique," "treasure." However, use them authentically and avoid overuse to prevent them from losing impact.
• •Maintain a Consistent Visual and Verbal Identity: Ensure that the tone of the copy aligns with the visual elements used (images, videos, website design). If the visuals are warm and intimate, the copy should reflect that, creating a cohesive brand experience. Regularly review all customer-facing text to ensure it aligns with the desired tone.

Social Perception

Positive (Primarily among its customer base), Gift Provider, Online-Centric, Dependent on Trust

Copy Examples

• •Facebook Post (Product Focus - Couple's Necklace): Carry your love close, always. ❤️ Our new engraved couple's necklaces are here to tell your unique story. Personalize yours with your initials, a special date, or a word that means the world to both of you. The perfect way to say 'je t'aime' every single day. ✨ Tag your special someone! #Verdiance #AmourInfini #BijouxPersonnalisés #CadeauCouple
• •Instagram Caption (Lifestyle - Mother's Day Gift): For the one who gave you everything, a gift that speaks from the heart. Our personalized bracelets are more than just jewelry; they're a reminder of a bond that never fades. Engrave her children's names, a loving message, or a significant date. Because every mom deserves to feel cherished. 💖 Shop the Mother's Day collection – link in bio! #VerdianceBijoux #FêteDesMères #CadeauMaman #AmourMaternel #BijouAvecSens
• •Product Description (Website - Men's Personalized Keychain): More than just a keychain, it's a daily reminder of what truly matters. Crafted from durable stainless steel, this personalized keychain can be engraved with his initials, a meaningful date, or a short, powerful message. A discreet yet significant token for the man in your life – practical, personal, and full of sentiment. The perfect thoughtful gift for him, for any occasion. #VerdianceHomme #CadeauPourLui #Personnalisé #SouvenirPrécieux
• •Email Subject Line (Promotion): 💖 A Gift from the Heart: 15% Off Your Personalized Treasure!
• •Website Banner (General): Verdiance: Engrave Your Moments. Cherish Your Stories. ✨ Beautiful Personalized Jewelry for Every Connection.