Brand Tone

professional, knowledgeable, and trustworthy

Brand Values

• •Your Safety Is Our Business
• •Relationships built on respect
• •Professionalism in delivering service excellence
• •A quest for knowledge
• •Trust through the quality of our people
• •Commitment to Innovation
• •100% New Zealand Owned and Operated

Best Practices

• •Prioritize Clarity and Accuracy: Given the critical nature of fire safety, all information must be precise, easy to understand, and factually correct. Avoid jargon where possible or explain it clearly.
• •Emphasize Expertise and Experience: Highlight the company's long history, knowledgeable staff, and commitment to industry best practices and standards.
• •Maintain a Professional and Respectful Voice: Address customers with respect, acknowledging the seriousness of their safety concerns. The tone should be reassuring and supportive.
• •Focus on Solutions and Benefits: Clearly communicate how products and services solve specific safety problems and the benefits they provide (e.g., peace of mind, protection of life and property).
• •Be Consistent Across All Channels: Ensure the tone and core messages are uniform across the website, social media, advertising, and customer service interactions. Use a style guide if available.

Social Perception

reliable and expert provider

Copy Examples

• •Protecting What Matters Most. For over a century, PSL Fire & Safety has been New Zealand's trusted partner in fire protection. Our expertise is your peace of mind.
• •When seconds count, quality equipment makes the difference. Explore our range of industry-leading fire safety solutions, backed by knowledge and a commitment to excellence.
• •Your Safety Is Our Business. From advanced fire suppression systems to reliable smoke alarms, we provide the tools and expertise to safeguard your home, business, and community.
• •100% New Zealand owned and operated since 1913, PSL Fire & Safety understands the unique safety needs of Kiwis. Trust local expertise for world-class protection.
• •Don't compromise on safety. Our team of knowledgeable advisors is here to help you choose the right fire protection solutions for your specific requirements. Talk to an expert today.