Brand Tone

Informative, Trustworthy, Natural, Wholesome, Traditional, Authentic, Customer-Oriented

Brand Values

• •Natural Quality
• •Health & Wellbeing
• •Tradition & Heritage
• •Customer Trust & Satisfaction
• •Authenticity

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of Aktane's tone (Informative, Trustworthy, Natural, Wholesome, Traditional, Authentic, Customer-Oriented) with examples of do's and don'ts. This ensures anyone creating content understands the desired voice.
• •Prioritize "Natural" and "Authentic" Language: Consistently use words that evoke purity, tradition, and natural origins. For example: "pure," "natural," "additive-free," "traditional," "authentic," "hand-picked," "sun-dried," "wholesome."
• •Educate and Inform: Frame copy not just as a sales pitch but as a way to share knowledge about the products, their benefits, and their traditional uses. This builds trust and positions Aktane as an expert.
• •Maintain Visual-Textual Harmony: Ensure that the imagery and videos used alongside the copy consistently reflect the natural, high-quality, and traditional values of the brand. The visuals on Instagram are a good example to maintain.
• •Engage Authentically: When responding to comments or messages on social media, maintain the helpful, informative, and slightly warm tone. Address inquiries directly and reinforce the brand's commitment to quality and customer satisfaction.

Social Perception

Positive (Generally), Trusted Source for Natural Products, Associated with Health and Traditional Remedies, Growing Online Community, Need for Broader Visibility

Copy Examples

• •Headline: Rediscover Authentic Flavors: Pure, Natural Spices from Aktane. Body: At Aktane, we believe in the power of nature. Our spices are sourced with care and traditionally prepared to bring the true taste of Turkish heritage to your kitchen. No additives, just pure goodness. Explore our collection.
• •Social Media Post (with an image of vibrant sumac): Text: Brighten your dishes with the tangy zest of Aktane's Natural Sumac! Harvested from the finest berries and ground to perfection, it’s the secret to an authentic Mediterranean flavour. What’s your favourite way to use sumac? #AktaneSpices #NaturalFlavors #TurkishCuisine #Sumac #HealthyEating
• •Product Description Snippet (for Herbal Tea): Text: Unwind and rejuvenate with Aktane’s Soothing Herbal Infusion. A carefully selected blend of [Herb 1], [Herb 2], and [Herb 3], traditionally known for their calming properties and promoting overall wellbeing. Naturally caffeine-free. Enjoy a cup of pure serenity.
• •Email Subject Line: Nourish Your Body Naturally with Aktane’s Weekly Harvest Email Body Teaser: This week, we’re highlighting our freshly ground Black Cumin Seed, packed with benefits for your immune system and digestive health. Discover how Aktane brings nature’s best, direct to your doorstep.
• •Short Video Script (TikTok/Instagram Reel - showing spices being packaged): (Visual: Close-ups of colorful spices, hands hygienically scooping and packaging them) Voiceover/Text Overlay: From nature's heart, to our store, to your home. ✨ Aktane: Pure, fresh, and full of flavour. Experience the tradition. #Aktane #NaturalSpices #TurkishHerbs #FreshlyPacked #RealFood