Tono de Marca

A blend of Professional, Aspirational, and Caring. It is expert and confident, linking products to high performance, while also showing genuine care for animal well-being and emphasizing the horse as a partner.

Valores de Marca

• •Excellence and Quality
• •Animal Welfare
• •Trust and Expertise
• •Passion for the Sport
• •Performance

Mejores Prácticas

• •Lead with Expertise: Always ground your copy in authority. Use phrases like "Formulated by experts," "Backed by 30 years of experience," and "Trusted by professionals" to build immediate credibility.
• •Speak the Rider's Language: Use terminology that resonates with the target audience (e.g., "soundness," "stamina," "topline," "collection"). Refer to the horse as an "athlete" or "partner" to show you understand the relationship.
• •Leverage Ambassador Authority: Consistently and strategically integrate your sponsored riders into the narrative. Their success is your proof of concept. Frame them as the standard of excellence that your customers can aspire to.
• •Balance Performance with Care: Every message should connect two ideas: the product's benefit for performance (winning, stamina, focus) and its benefit for the horse's well-being (health, comfort, happiness). This dual focus is key to your brand's identity.
• •Maintain a Premium Voice: Avoid casual slang, excessive emojis, or overly aggressive sales language. Keep the tone polished, confident, and respectful to match the premium quality of the products and the discerning nature of your clientele.

Percepción Social

Perceived as a premium, niche brand for serious and competitive horse owners. The brand's association with well-known riders fosters a perception of high credibility and effectiveness. It is seen as reliable and knowledgeable within its target community, embodying insider expertise.

Ejemplos de Copy

• •The Champion's Choice for Recovery. Peak performance requires optimal care. World-class rider Dinja van Liere trusts our Arnica Essence to support her partner's recovery after intensive training. Give your athlete the professional care they deserve. #PSFit2Go #QualityHorsecare #EquestrianExcellence
• •Elite Equine Care for the Discerning Rider. With over 30 years of expertise, we provide the trusted supplements and care products to unlock your horse's full potential.
• •Does Your Partner Have What It Takes to Win? The margin between a good ride and a great one is in the details. Our performance supplements are formulated to support stamina, focus, and soundness when it matters most. Join the circle of champions who trust PS-Fit2Go.
• •ARTRO PLUS - Professional Joint Support. Expertly formulated to maintain fluid motion and support cartilage health in the performance horse. Featuring a synergistic blend of Glucosamine, Chondroitin, and Hyaluronic Acid, ARTRO PLUS is the trusted solution for protecting your partner's mobility and ensuring long-term soundness.
• •A Passion Forged Over 30 Years. For us, it’s more than a business—it's a lifelong dedication to the horse. We started PS-Fit2Go because we understand the bond between rider and horse is a partnership built on trust. Our promise is to honor that trust with uncompromising quality in every product.