Brand Tone

Passionate & Principled, Health-Conscious & Nourishing, Premium & High-Quality, Informative & Educational, Welcoming & Inclusive, Aspirational & Lifestyle-Oriented, Enthusiastic & Positive

Brand Values

• •Health & Wellness
• •Purity of Ingredients
• •Quality & Craftsmanship
• •Ethical Sourcing & Sustainability
• •Integrity & Transparency
• •Inclusivity
• •Employee Well-being
• •Community & Education

Best Practices

• •Anchor to core values: Always ensure copy reflects the foundational principles: 100% organic, plant-rich, gluten-free, kosher, high-quality, nourishing, and ethically produced. This provides an authentic and unwavering voice.
• •Use 'Pure,' 'Nourishing,' 'Vibrant' Language: Incorporate words that evoke health, freshness, and natural goodness. Avoid overly processed or artificial-sounding terms. Emphasize the positive benefits and feelings associated with eating their food.
• •Educate & Inspire, Don't Just Sell: Share the 'why' behind their offerings. Explain the benefits of organic, the care in scratch-made, or the joy of inclusive dining. Position the brand as a knowledgeable and passionate guide to a healthier lifestyle.
• •Maintain a Tone of Warm Professionalism: The voice should be welcoming, caring, and enthusiastic, but also maintain a sense of premium quality and expertise. Avoid overly casual slang or a tone that undermines the high standards of the brand.
• •Be Consistent Across All Channels: Whether it's a social media caption, website text, menu description, or in-store communication, the core tone and messaging should be harmonious, reinforcing the brand's identity at every touchpoint. Review content regularly to ensure alignment.

Social Perception

P.S. & Co. is widely perceived as a go-to destination for high-quality, health-conscious individuals, especially those with specific dietary needs like vegan, gluten-free, or kosher. It's seen as a premium brand, with many customers willing to pay higher prices for the guaranteed quality, organic ingredients, and comprehensive dietary compliance. The taste and creativity of the food, particularly desserts and baked goods, are highly regarded, often exceeding expectations for 'free-from' foods. There's strong appreciation for their unwavering commitment to being 100% organic and gluten-free in a dedicated kitchen, which provides peace of mind for those with celiac disease or severe allergies. The founder, Andrea Kyan, is seen as a passionate advocate for the lifestyle her brand represents. While most feedback is overwhelmingly positive, the price point is a noted aspect, with some finding it expensive, though often acknowledging the rationale behind it.

Copy Examples

• •Instagram Post (New Seasonal Dish): Taste the vibrant flavors of the season! 🌿 Our new [Dish Name] is a celebration of 100% organic, locally-sourced ingredients, lovingly crafted to nourish your body and delight your senses. Pure, plant-rich, and always gluten-free. Welcome to your delicious escape. #PSAndCo #OrganicPhilly #VeganEats #GlutenFreeGoodness #Rittenhouse
• •Website Banner (Homepage): P.S. & Co.: Your Oasis for 100% Organic, Plant-Rich, Gluten-Free, and Kosher Cuisine. We believe in food that tastes incredible and makes you feel even better. Discover the P.S. & Co. commitment.
• •Facebook Ad (Promoting Meal Plan/Class): Ready to embrace a more vibrant, plant-powered life? Join our 'THE PLANT CURE™' [Meal Planning Guide/Culinary Class]! Learn from our experts how to create nourishing, delicious meals that align with your wellness goals. Pure ingredients, powerful results. Sign up today! [Link]
• •In-Store Signage (Highlighting a Baked Good): Indulge without compromise. Our [Specific Baked Good, e.g., Black Bean Brownies] are decadently rich, surprisingly wholesome, and meticulously crafted to be 100% organic, vegan, and gluten-free. Pure joy in every bite.
• •Email Newsletter Snippet (Thanking Customers/Highlighting Values): At P.S. & Co., every choice we make—from sourcing the purest organic ingredients to ensuring fair wages for our dedicated team—is guided by our commitment to you and our planet. Thank you for being part of our journey towards a healthier, more delicious world.