Brand Tone

Practical and Value-Oriented, Convenient and Time-Saving, Friendly and Community-Focused, Promotional and Direct, Reliable and Trustworthy

Brand Values

• •Customer Centricity
• •Value and Affordability
• •Quality and Reliability
• •Convenience
• •Heritage and Trust

Best Practices

• •Prioritize 'Value' and 'Convenience': Ensure that copy consistently highlights how psc.com.sg helps customers save money and time on essential household goods. Words like 'affordable,' 'value,' 'save,' 'easy,' 'quick,' and 'delivered' should be staples.
• •Leverage Heritage and Trust: Subtly weave in the brand's long-standing presence (since 1974) and its association with trusted local brands to reinforce reliability and quality. Phrases like 'a name you can trust,' 'Singapore's choice for decades,' or 'quality essentials since 1974' can be effective.
• •Maintain a Friendly and Approachable Voice: Especially on social media, use a warm, inviting tone. Address customers directly (e.g., 'Hey Kitchen Heroes!'), use emojis where appropriate (especially on TikTok and Instagram), and frame shopping as a positive, hassle-free experience.
• •Be Clear and Direct in Promotions: When announcing sales or special offers, the language should be straightforward and create a sense of benefit (e.g., 'Save X%,' 'Exclusive Bundle,' 'Don't Miss Out'). Calls to action should be clear and prominent.
• •Focus on Everyday Solutions: Connect products to the daily lives of customers. Emphasize how psc.com.sg provides solutions for everyday needs – stocking the pantry, keeping the home clean, preparing family meals. This makes the brand relatable and practical.

Social Perception

As a Provider of Essentials, Price-Conscious Shopping Destination, Reliable Grocer, Emerging Online Player

Copy Examples

• •Headline: Stock Your Pantry Without Stretching Your Wallet! Body: Get your favorite household essentials like Royal Umbrella rice and Beautex paper delivered to your door. Quality brands, smart prices. Shop psc.com.sg today and save!
• •Headline: Your Trusted Grocer, Now Just a Click Away! Body: For nearly 50 years, we've brought Singapore quality home essentials. Now, enjoy the same trusted products with the ease of online shopping at psc.com.sg. From our family to yours.
• •Headline: Less Time Shopping, More Time Living! Body: Why battle queues when your everyday needs are at your fingertips? PSC E-Store offers fast, easy, and secure shopping for all your home essentials. Order now and reclaim your weekend!
• •Headline: Hey Kitchen Heroes! 🦸‍♀️ Your Essentials Are Calling! Body: Keep your home running smoothly with our range of rice, oils, noodles, and more. Plus, join PSC Friends Rewards and get more bang for your buck with every purchase!
• •Headline: 🎉 Exclusive Online Deals You Won't Find in Stores! Body: Discover special promotions and bundles only at psc.com.sg. From your go-to Golden Peony rice to Fortune noodles, get more for less. Limited-time offers – don’t miss out!