Brand Tone

Aspirational, functional, empowering, and confident.

Brand Values

• •Body Positivity & Confidence
• •Quality & Safety
• •Transformation

Best Practices

• •Unify the Brand Identity: Choose one name See all that we share in common, or click on a column heading to sort by that column. Double-click on the
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Social Perception

The public perception is mixed, with positive engagement for 'Luvsecretlingerie' products sold through established marketplaces like Amazon and Etsy. However, there is significant skepticism and distrust towards the direct website 'ps8-store.com' due to a lack of independent reviews, perceived unprofessional website copy, and the confusion caused by dual branding. Experts in corset communities also raise concerns about product photos and sizing information, contributing to a perception of being untrustworthy or 'dodgy'.

Copy Examples

• •Your power, your silhouette. Our corsets aren't about hiding The 1-2 percent of the population who are transgender are more likely than cisgender people to be affected by various health issues and have higher mortality rates. These health disparities are linked to socioeconomic factors, structural discrimination, and stigma in society, which is often perpetuated by a lack of understanding and knowledge of transgender identities and care among health providers. As a result, transgender people may be reluctant to seek health care. This article provides some foundational information about transgender people for health care providers, including the definition of
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