Brand Tone

Inspirational & Uplifting, Personal & Sincere, Elegant & Timeless, Ethical & Responsible

Brand Values

• •Faith-Centered
• •Love & Hope
• •Handcrafted Quality & Durability
• •Ethical & Sustainable Practices
• •Customer Connection & Service
• •Meaning & Storytelling

Best Practices

• •Always Root Messaging in Faith and Inspiration: Ensure all copy, from product descriptions to social media posts, subtly or overtly connects back to the core Christian values of hope, love, and divine inspiration.
• •Use Warm, Sincere, and Personal Language: Address the audience directly and empathetically. Share stories (like the founder's) to build a deeper connection and maintain a tone of genuine care.
• •Highlight Craftsmanship and Ethical Values: Consistently mention the handcrafted nature, quality materials (recycled gold/silver), Scandinavian design influence, and commitment to ethical/sustainable practices. This reinforces trust and aligns with the brand's stated values.
• •Focus on the "Why" Not Just the "What": Explain the meaning and inspiration behind collections and pieces. Help customers understand that they are buying more than jewelry – they are acquiring a symbol of their faith and a source of comfort or reminder.
• •Maintain Visual and Textual Consistency: Ensure that the elegant, clean, and often Scandinavian-inspired aesthetic seen in product photography is matched by clear, graceful, and uplifting language across all platforms. Avoid overly casual slang or a tone that doesn't align with reverence and timelessness.

Social Perception

Highly Positive Customer Feedback, Appreciation for Christian Symbolism, Trusted Brand, Seen as More Than Just Jewelry

Copy Examples

• •Headline: Adorn Yourself with Faith: Discover Handcrafted Christian Jewelry That Speaks to Your Soul. Body: Each piece at PS46 Jewelry is more than an accessory—it's a whisper of hope, a reminder of His eternal love. Handmade with sustainably sourced precious metals, carry a symbol of your faith, beautifully designed to last. Shop our collections and find your story.
• •Social Media Post (Image: Woman wearing the "I Am So Loved" necklace): Caption: You are seen. You are chosen. You are deeply loved. Let our "I Am So Loved" necklace be your daily affirmation of His unwavering grace. Handcrafted with recycled silver and 18K gold, because a message so precious deserves to be cherished. Tap to shop and wear your truth. #PS46Jewelry #IAmSoLoved #ChristianJewelry #FaithBased #HandmadeJewelry #ScandinavianDesign #EthicalJewelry
• •Product Description (for "Tears of Hope" Earrings): Inspired by Revelation 21:4, our "Tears of Hope" earrings are a delicate reminder that He will one day wipe away every tear. These handcrafted sterling silver earrings offer comfort and elegance, a symbol of divine hope to carry with you. A meaningful gift for yourself or a loved one navigating a challenging season.
• •Email Subject Line: A Daily Reminder of His Grace ✨ Inside: New Arrivals & Our Promise. Email Body Snippet: Welcome to PS46 Jewelry, where faith and artistry intertwine. We believe in jewelry that not only adorns but also inspires and uplifts. Our latest handcrafted pieces, inspired by timeless biblical truths, are designed to be a gentle reminder of God's presence in your life. Explore creations made with love, responsibility, and a prayer for you.
• •About Us Snippet for Website: Born from a journey of faith, PS46 Jewelry (formerly Dorothea's Jewelry) was founded by Emelie Dorothea Bergqvist to share the beauty of God's love through handcrafted designs. Each piece is meticulously made in our Swedish tradition, using ethically sourced materials, carrying a story of hope and divine inspiration. Our mission is simple: to adorn God's people with jewelry that reflects their precious faith and enduring values.