Brand Tone

Aspirational & Luxurious yet Accessible, Trendy & Fashion-Forward, Personal & Meaningful, Community-Oriented & Uplifting, Playful & Engaging (on social media), Confident & Assuring

Brand Values

• •Quality Craftsmanship
• •Affordability & Accessibility
• •Personalization & Individuality
• •Customer Satisfaction
• •Empowerment & Confidence
• •Community
• •Sustainability (Aspirational)

Best Practices

• •Embrace "Affordable Luxury": Always balance aspirational language with the reassurance of accessibility and value. Highlight quality materials and craftsmanship alongside the accessible price point.
• •Stay Current and Conversational (especially on social media): Incorporate current trends, relevant hashtags, and a friendly, engaging voice on platforms like TikTok and Instagram. Don't be afraid to be playful and use emojis where appropriate.
• •Center Personalization and Meaning: Continuously emphasize how Prya jewellery allows for self-expression, storytelling, and creating meaningful connections through personalized pieces.
• •Showcase Your Community: Feature user-generated content, testimonials, and stories that highlight how real customers wear and love their Prya jewellery. This reinforces the uplifting and relatable aspects of the brand.
• •Be Confident in Your Quality: Consistently mention the durability of the jewellery (waterproof, tarnish-free) and the high-quality materials used. This builds trust and justifies the "luxury" aspect of the brand.

Social Perception

Customers generally perceive Prya as a provider of beautiful, high-quality, and affordable jewellery. Many are repeat customers and recommend the brand. The ability to customize jewellery is highly valued and a key reason for purchase. Customers often express surprise at the high standard of the jewellery given the affordable price point. Customer service team is often praised for their helpfulness and quick resolution. The designs are considered fashionable and in line with current trends.

Copy Examples

• •Headline: Your Story, Your Sparkle. Crafted Just For You. Body: Don't just wear jewellery, wear your story. Our personalized name necklaces and custom pieces are designed in England with 18K gold and tarnish-free materials, because your memories deserve to last. Shine on, affordably. ✨ Create yours at Prya.co.uk.
• •Headline: TikTok Made You Buy It? We Made It Last. Body: Love that trending look? At Prya, we bring you the hottest jewellery styles, from statement earrings to delicate chains, all crafted with waterproof, tarnish-free quality. Get the drip without the drama. Shop the latest at Prya.co.uk.
• •Headline: Everyday Luxury. Zero Compromise. Body: Who says stunning has to be stuffy? Prya delivers high-quality, beautifully designed jewellery that won’t break the bank or tarnish after a week. Experience the sparkle of 18K gold plating and express your unique style, every single day. Discover your new favourite piece at Prya.co.uk.
• •Headline: Gift More Than Jewellery. Gift a Feeling. Body: Looking for that perfect, personal present? Our custom name bracelets and birthstone necklaces are more than just accessories – they’re cherished keepsakes designed to make them smile. Beautifully crafted, lovingly personalized. Find meaningful gifts at Prya.co.uk.
• •Headline: Join the Prya Tribe: Shine Brighter, Together. Body: We’re more than a jewellery brand; we’re a community of confident individuals expressing their sparkle! Follow @PryaOfficial, share your style, and discover pieces that uplift and empower. High quality, on-trend, and always personal. Welcome to everyday luxury at Prya.co.uk.